Lecture 7 Flashcards

1
Q

E-commerce presence timeline

A

1) Planning
2) Website development
3) Web implementation
4) Social media plan
5) Social media implementation
6) mobile plan

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2
Q

Components of website budget

A

System development: Content design and development, hardware, software and Telecommunications

System maintenance: Hardware, software licenses and telco subscription
Personnel for functional, technical, application maintenance

Total project costs are high: Vary from (some 100) thousands to (many) millions euros/year

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3
Q

IT projects are costly and often fail

A

E.g. Dutch tax office spent 200 million euro on a new system for paying compensation
The project was stopped in april 2014 and the system abandoned

The dutch social security organization spent 87 million euro on a new system to pay elderly pensions and child compensations. The project was stopped in 2008

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4
Q

Systems developent life cycle

A

Methodology for understanding business objectives of a system and designing an appropriate solution

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5
Q

Five steps in System development life cycle

A

1) Sysetm analysis/planning
2) System design
3) Building the system
4) testing
5) implementation
(waterfall method)

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6
Q

System analysis and planning (five steps of system development life cycle)

A

Business objectives (what does the firm want) system functionalities and information requirements

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7
Q

System design specification: hardware and software platforms (five steps of system development life cycle)

A

Logical design: data flow diagram = flow of information for the site + data processing + databases to be used + secuirity and emergence back ups and controls of the system

Physical design: translates the logical design into physical components

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8
Q

Building the system (five steps of system development life cycle)

A

In house versus outsourcing
Customized solution versus commercial of the shelve/standardized solutions

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9
Q

Testing the system

A

Unit testing - system testing - acceptance testing - A/B testing - Multivariate testing

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10
Q

outsourcing

A

Hiring vendors to provide services involved in building site

Varies from outsourcing everything (design - maintenance) to full inhouse

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11
Q

Build it yourself vs outsourcing

A

Build your own site (or information system) requires hiring a team with diverse skill sets:

Choice of software tools, IT, skills; both risks and possible benefits

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12
Q

Host and maintain it yourself vs outsourcing: hosting

A

when a hosting company is responsible for ensuring site is accessible 24/7 for monthly fee

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13
Q

Page generation

A

Server response time

Device based accelerators

Efficient resource allocation

Resource utilization thresholds

Monitoring site performance

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14
Q

Page content

A

Optimize HTML

Optimize images

Site architecture

Efficient page style

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15
Q

Web server software

A

Site management tools; dynamic page generation

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16
Q

Application server

A

These servers provide basic website functions

17
Q

Merchandise server software functionality

A

These servers provide Online catalogs; shopping carts; credit card processing

18
Q

two tier architecture

A

In a two-tier architecture, the client is on the first tier. The database server and web application server reside on the same server machine, which is the second tier. This second tier serves the data and executes the business logic for the web application.

19
Q

Multi-tier architecture

A

in multi tier architectuer a web server is linked to a middle tier layer that typically includes a series of application servers that perform specific tasks, as well as to a backend layer of existing corporate systems

20
Q

open source software options

A

Web server

Shopping cart, online

Credit card processing

Database

Analytics

Programming

21
Q

Basic functionalities provided by webs ervers

A

Processing of HTTP request

Security services

Search engine

Data capture

Email

Site management

22
Q

Applications of servers and their functions

A

Catalog display

Transaction processing

Proxy server

Mail server

Chat server

Audio server

News server

Fax server

Ad server

Database server

B2b server etc etce tc

23
Q

strategy

A

Leverage investments in physical locations by expanding online ordering, pick-up and delivery business

24
Q

factors to enhance website performance and value

A

page generation (server response time, efficient resource allocation etc.)

Page content (optimize HTML, optimize images etc.)

Page delivery (content delivery networks, bandwidth, edge caching)

25
Q

spectrum of tools for building your own website

A

Use prebuilt templates

build from scratch

Use packages site building tools

26
Q

two tier architecture (site architecture)

A

in two tier architecture e web server responds to requests for web pages and a database server provides backend data storage

27
Q

Multi tier architecture (site architecture)

A

A physical design describes the hardware and software needed to realize the logic of design