lecture 6 Flashcards
self-serving bias
- attribute success to our good fortune, failure to circumstance
- we see ourselves more favorably than we see others
- “unrealistic” optimism
- false consensus and uniqueness
self-verification theory
-people have a need to confirm their self-concept- positive or negative (might conflict with the need to maintain a positive self-view)
study: choose who to have an interaction with- those with negative self-concept:
were more likely to choose the unfavorable person
study: choose who to have an interaction with- those with positive self-concept:
chose favorable person
no conflict between two motives
what is automatic thinking?
thinking that is nonconscious, unintentional, involuntary, and effortless
(can be very beneficial, sometimes leads to problems)
when perceiving and processing social information, prejudgments can:
bias our perceptions, interpretations, and later recall (can be conscious or unconscious such as schemas)
car crash example of prejudgements showed that:
about how fast were the cars going when they_____ each other?
- smashed (fastest estimate)
- hit
- contacted (slowest estimate)
what is a schema?
a schema is a mental structure people use to organize their knowledge of the social world around themes or subjects (influences information noticed, thought about, and remembered)
why are schemas important?
help us make sense of the world (we have schemas about many things)
what if no schemas?
Korsakov’s syndrome
what is accessibility? how do they affect which schemas are applied?
accessibility= extent to which schemas and concepts are at the forefront of the mind and thus likely to be used in making judgments
types of accessibility?
chronic accessibility temporary accessibility (priming)
when are schemas problematic?
- stereotypes
- when schemas can be activated for reasons that are arbitrary
what are stereotypes?
schemas applied to social groups, such as fraternity, gender, or race
(most often studied stereotypes are for African-Americans and women)
What are the “Donald” studies?
- participants were told doing 2 unrelated experiments
1) perception test: identifying colors while memorizing list of words
2) reading comprehension study: read paragraph and give impression of donald