Lecture 6

Question 1

2 characteristics of communication to allow people to make good decisions

Answer 1

• useful (the important information meaning what does audience want/ need to know, communicated effectively meaning what do they need for comprehending the communication, like absolute risk, keep denominator the same, draw it out)
• trustworthy (balanced meaning harms and benefits, accurate)

Question 2

what were the moderator investigated to see if table or text was more understandable

Answer 2

education, numeracy.

tables were understood better than text for everyone

Question 2

onora o’neill says trustworhiness should be based on 3 things

Answer 2

competence (they need to not make fundamental mistakes)

honesty (are you communicating it to try to make the graphs look far apart when it’s not the case)

reliability (if you have made a mistake do you change your way)