Lecture 4 Flashcards
two climate change strategies
adaptation: not stopping the process of climate change, just changing the way we live: bying sand bags, bying flood insurance
mitigation: trying to stop the process of climate change: reducing how much greehouse gases we dump into the atmosphere
sometimes strategies are a mix of both
four groups of attitudes towards climate change
engaged, pessimistic, indifferent, doubful
in which category are 42% of the europe population
indifferent
difference between engaged and pessimistic
they differ in how they think we’ll be able to mitigate effect of climate change
was there a difference between public or private in the study where chose to take car or bike, light actually gets turned up
no difference
3 potential goals of risk communication
1- share information
2- change beliefs
3- change behaviour
the information motivation behavioral skills model
information (knowing there is drought) and motivation (having the desire to conserve water), those two influence your behavioural skills (knowing shorter showers save water), which then lead to the behavior change (reducing water use)
the IMB approach to designing interventions
- elicitation: go into the community, what do people know, are they aware, you find out what is missing
- design & implementation: then you build a message with the information that is missing, you implement it
- evaluation:
study where people were randmized to one groups that includes different parts of IMB. which intervention worked?
All of the interventions worked. All three components seem to be a little more of a reduction.
how to reduce free riding about climate change
- individual performance can be evaluated (what countries are doing or not doing)
- expect to be punished for poor performance (countries punished for not doing enough)
If you’re focusing on impact (vs. Theory), how will you approach research
Start with a specific behaviour (instead of starting from theory), select the outcome that has the most impact, use field study (instead of questionnaire), observe outcome (instead of using self-report). This will lead to high relevance outside of psychology.