Lecture 5 Flashcards
does identity signaling need to be observed to be considered so
no. even if we’re in the woods, that no one can see us, would still do behaviour with the possibility that you could be observed.
when does aggregate becomes a group
-people identity with it
-people are interdependent
-people have a common fate
groups vary in 3 three things
-distinctiveness
-cohesion (attraction and commitment to the group)
-boundaries
core social motives (BUCkET)
Belonging: we want to be part of a group
Understanding: we have a fundamental drive to understand why things are happening.
Controlling: feel competent and get what you need. Need to find food = you can find it.
Self-Enhancing: we want to feel positive about ourself and our group
Trusting: we seem to want to trust others, even strangers
what are the two variables of the stereotype content model
warmth and competence
dominant response to the outcomes of the stereotype content model
low warmth - low comp: contempt
low warmth - high comp: envy
high warmth - low comp: pity
high warmth - high comp: admiration
then from the 4 part emotional reaction, we can chart which kind of behaviour we expect to occur relevant to that kind of group
high warmth: active facilitation
low warmth: active harm
high competence: passive facilitation
low competence: passive harm
The three key identity processing of the social identity theory
- Social categorization: understand and predict
- Identification: boosts self-esteem
- Social comparison: seek favorable comparisons
Optimal distinctiveness
explain how people conform a lot to each other behavior but do it in a way that allows them to be different
Balance two needs at the same time
- Belong to group, so that we feel good, safe, protected
- But we also want to be different
what are the two needs of optimal distinctiveness
assimilation and differentiation
study on basking in reflected glory: three footbal field studies
People talk about beloved team after they won or lost.
Used the word “we” when team won. But when team lost. “They lost”. We are strategic about how we align we groups.
2 main roads of social influence
1- persuasion: explicitly try to make people do something
2- conformity (more subtle). We tend to do the things that people around us are doing. We conform more than we don’t conform.
true or false: If you can reaffirm someone’s global sense of sense regard then you can make them respond less threatening to some other issues.
true. If you are reminded that you are a good loving dauther, than you might be more receptive to hearing threatening information
the COM-B system: behaviour occurs as an interaction between three necessary conditions
Capability: how much you can do something.
Motivation: whether someone wants to change
Opportunity: the time and space to do something.
identity the barrier and choose intervention strategies based on it
why segmentation
- communicate scientific results
- track audience groups over time
- discover cross-national differences
- identify new communication channels
- identify other sub-populations