Lecture 5 - Receivers resistance strategies part 1

Question 1

What is counterarguing?

Answer 1

A direct attack on message

Question 2

What is attitude bolstring?

Answer 2

Come up with arguments that are in line with your own attitude

Question 3

What is message distortion?

Answer 3

Interpet in such a way that is in line with you

Question 4

What is selective exposure?

Answer 4

Not listening or leaving

Question 5

What is Social validation?

Answer 5

Resisting a message by bringing other people into it

Question 6

What is source derogation?

Answer 6

Insulting the source

Question 7

What is negative affect?

Answer 7

Respond by getting upset or angry

Question 8

What are assertions of confidence?

Answer 8

Standing your ground

Question 9

What are the most used strategies when resisting a message?

Answer 9

Attitude bolstring and counterarguing

Question 10

What is the most effective strategy for resisting persuasion?

Answer 10

Counterarguing

Question 11

Why do health info in messages is least effective to the ones that need the info the most?

Answer 11

Because they feel like it does not apply to them or start coming up with arguments why this does not apply to them

Question 12

How can we try to make health info in messages more effective?

Answer 12

By disclosing an good alternative

Question 13

What is a self-threat?

Answer 13

When peoples’ views of themselves are challenged

Question 14

Explain the cognitive dissonance theory

Answer 14

This theory entails the fact that our behavior is contrasted to the negative consequences. We try to relief ourselves from this dissonance to feel good again. They start to create beliefs that justify their own behavior

Question 15

What are the 4 defensive strategies?

Answer 15

1. Avoidance
2. Denial > Refusing to accept what is said is true
3. Supression > Hiding fear
4. Cognitive reappraisal > Downplay threat
   (e.g. ‘Enjoying a party is way more important then not drinking’)

Question 16

Why is denial different from reactance?

Answer 16

Denial stems from motivation to control to control negative emotions, whereas reactance is a reaction to control freedom

Question 17

What is the difference between denial and cognitive reappraisal?

Answer 17

In denial, we dismis info. but in cognitive reappraisal we know it is true.

Question 18

What are the most used defensive strategies?

Answer 18

Denial and Avoidance

Question 19

Which strategy has the greatest potential to result in effective emotion regulation and healthy behavior?

Answer 19

Coginitve reappraisal

Question 20

What can people go against in an advertisement?

Answer 20

1. Message
2. Context > how is message presented
3. Source > By who is the message
4. Target > For who is the message

Question 21

What is the difference between reactance and dissonance?

Answer 21

Reactance is a response to an autonomy/freedom threat
Dissonance is a response to self-integrety.