Lecture 5 Flashcards
What is film tourism?
• This is a relatively recently recognized form of tourism, but studies show the stimulating effect films can have on tourism development and demonstrate how films affect tourist demand and numbers;
Films stimulate desire to travel
What do destinations get from being in films?
• Through exposure in films, destinations get unique marketing opportunities to provide film tourism experiences not available at other destinations.
-Film can be expensive tourism
What does the complex of film tourism depend on?
The personal characteristics of the viewer, such as emotional responsiveness, education, and cultural background, which makes film tourism a highly personalized experience
What is the tourism complex driven by?
…both the increase in international travel and growth of the entertainment industry, which makes it a developing worldwide phenomenon
What is the official definition of film tourism?
Film tourism refers to experience of an attraction or destination that has been portrayed in some form of media representation, such as the cinema screen, television, or video
What is the umbrella term for the tourism complex?
attempting to reduce potential misinterpretation, some researchers proposed to adopt an umbrella term “screen tourism,” which would cover all forms of this tourism type
What are the 3 types of tourism?
Serendipitous film tourist
General film tourist
Specific film tourist
What is serendipitous film tourism?
this tourist just happens to be visiting a destination portrayed in a film, and the presence of this tourist is not related to film or media portrayal, this tourist may or may not participate in film tourism activities);
What Is general film tourism?
this tourist is not specifically drawn to a film location but participates in film tourism activities while visiting the destination
What is specific film tourism?
this tourist actively seeks out places that they have been exposed to by the film
How can films affect tourist demand?
Films create associations
with the destination which are then evaluated by the tourists and the evaluation establishes tourist demand
- Based on you evaluaiton of the movei you are watching you are going tod ecide if oyu want ot go to that place or not
How is the destination image construction?
- visual association
- atmospheric association
- Emotional association
How do films construct a visual association?
) Films construct a visual association with a portrayed destination, connecting it to specific visual images, which can include scenic sights, memorable places, or heritage sites…
• Although relatively basic, this association is critical for the film influence on tourist demands
What happens when a film has no or limited destination exposure?
- Cant travel to these places eventhough its pretty, has limited destination exposure
- Instead sets or virtual environments are used;
- Although such films may cause strong responses from the viewer, their effect on tourist demand is severely decreased as they are not connected to a specific location.
How do films construct an atmosphere association?
• This association creates connections between the destination and the intangible phenomena of culture, sensual characteristics and feeling;
Films can develop landscape into the “cultural property” by filling the filmed locations with symbolism and meaning