Lecture 4: Niche Practices Flashcards
Specialization is __________, has certain recognition
Cannot say that you are a specialist unless you actually are one.
Need a certain amount of ______
Broader
Hours
A niche is within the _______ area, can have focus/niche practice on a certain area/specific population
SPECIALTY
Niche example: Within sports practice, you can have a niche for what?
A specific sport
Golf, soccer, dance, etc
Having a specialty allows you to _______ more for treatment
Charge
Niche practices are a:
Specific group of _______
A _______ of the population targeted for very ______ _______
Consumers
Subset
Specific services
Why should you develop a niche?
Clinician has a ______ ______ in a certain market
Practice has to ____ ________ ______ from the many general practices in the area
Niche may be one of many a ________ ______ may have
FOCUSED INTEREST
Set itself apart
Particular practice
From the consumers perspective:
Consumer:
Understand your performance
From the consumers perspective:
Convenience
Ease of accessing services
From the consumers perspective:
Choice
What does the competition offer?
From the consumers perspective:
Cost
What is a good value?
What are the 4 things that are looked at from the consumers perspective?
Consumer
Convenience
Choice
Cost
What are some niche market segments?
Aquatics Wound care Balance and vestibular training Women’s health Cardiopulm Ortho Industrial Wellness Sports Cash only
Aquatics:
_____ program
As part of _______
______ exercise programs
Pediatric: learn to swim for _______ populations
Pool
Therapy
Group
Specialized
Wound care:
We have ______ centers for this
_____ to heal wounds
Teaching/_______ education
_________ teams
Specialized
Hard
Family
Multidisciplinary
Balance and vestibular training:
________ programs
______ injury rehab
Pediatric
Other ____ conditions
Geriatric
Head
Medical
What are 4 things that women’s health can work on?
Urinary incontinence
Osteoporosis
Postpartum exercise
Exercise
What are 3 things that cardiopulmonary can work on?
Post heart attack
Emphysema
Chronic problems
Orthopedic:
Specialty areas: _____ and ______
_______
______
Spine
Cervical
Pediatrics
Women
Industrial:
Work place _______
Treatment ___ ____
Ergonomics
On site
Industrial: Treatment on site include what two things?
Work related injuries
Injuries that occurred while working
Wellness:
Individual ________ programs
Exercise for _______ population
Post ____ programs
Exercise
Challenged
PT
Wellness: an individual exercise program can be for special populations such as:
MS
Arthritis
Wellness: Exercise for challenged population can be programs for _______ (fitness), or in ______
Children
SNFs
Wellness: post PT programs are _____ _____
Step down
You can have PT within a ______ ______ _____
Health club setting
Health club settings can be _____ ______ or you can use the _______ facilities
Free standing
Club
Health club setting:
It may be a setting with other amenities such as….
Massage
Accupuncture
Nutrition
What is the benefit of a health club setting?
Get patients from the club
Patients joint the club
Sports related examples:
\_\_\_\_\_\_\_\_ Sports \_\_\_\_\_\_\_\_ training Treatment for \_\_\_\_\_\_ \_\_\_\_\_\_ only Pre play \_\_\_\_\_\_ and \_\_\_\_\_\_\_ Back to \_\_\_\_\_
Dance
Specific
Sports injuries
Eval and training
Golf
Cash only:
Cash only ________ practices
Cash only ________ practices
Boutique
General
A cash only boutique practice has _______ _______ of treatment
Specific types
A cash only general practice is in ______ _________
Certain environments
Questions to ask when considering a niche?
What is the benefit to the _________
What characteristics differentiate this niche from the _______ population
Who are the ____ _____ ______ for this niche?
Marketplace
Larger
Key decision makers
Getting the word out:
How will you communicate in a _____ ______ with the niche?
Focused manner
Getting the word out: What specific way you deliver the service will ________ to the niche market?
Appeal
Getting the word out: What _______ strategy will appeal to the market most effectively?
PRICING
Getting the word out: _______ should the service be offered?
WHERE
Getting the word out: How will you measure ______/_______?
Quality
Effectiveness
Getting the word out: How will you _______ personnel?
Train
Getting the word out: How will you instill ________ in your abilities
Confidence
A niche is an _________ market for a specific _____, ______ or _________
Identifiable
Service, product, intervention
Consultant:
The creation of ______ to organizations, through the application of _______, _______, and _______ to improve performance
VALUE
Knowledge, techniques, assets
What are some characteristics of a consultant?
Technical expertise
Work style
Creativity/originality
Personal issues
Financial issues
Accounting/clerical issues
Professional issues
Technical expertise:
Must have _______ years of experience
5+
Technical expertise:
Must have cutting edge ______
Skills
Technical expertise:
Must have appropriate _______ and _______
Degrees
Certs
Technical expertise:
On going _________
Learning
Technical expertise:
Skills/expertise that are in _____ _______
High demand
Work style:
Prefer to work _______
Work on multiple projects at the ____ _______
Self starter, takes ________
Prefer to be ___ ________
Establish daily, weekly and monthly ______
ALONE
Same time
Initiative
In charge
Goals
Creativity/originality:
______ solver, challenged by the hard issues
On the lookout for ____ ways to do things
Know where to look for ______
Can _____ others
PROBLEM
New
Answers
Teach
Personal issues:
Good _________, enjoys talking with other people
Can ________ work from other aspects of life
Self _______, enjoy ________ and sales
Disciplined to work in a environment with no ______ ______
Communicator
Separate
Promotor, marketing
Formal structure
Financial issues:
Can manage getting _____ on a per ______ basis than a regular paycheck
No paid _______
Do not need job ________
Paid, project
Benefits
Security
Accounting/clerical issues:
Can work ________ support staff
Understands how to _____ for time
Will budget money for _____ and _______ experiences
Will budget money for professional _______ and ______
Computer ________ and web-savvy
Without
Bill
Training, educational
Associations, meetings
Literate
Professional issues:
Well known, well connected, and well thought of in _________
Strong _______ of contacts in the field
Involved in _____ or _______ associations
Solid ________ or work and job correspondence material
Profession
Network
Civic or community
Portfolio
Consulting:
To physical therapy \_\_\_\_\_\_\_\_ To \_\_\_\_\_\_ To \_\_\_\_\_ community To \_\_\_\_\_\_ To \_\_\_\_\_\_\_\_ groups To \_\_\_\_\_\_\_\_ agencies including (\_\_\_\_\_\_\_ boards and \_\_\_\_\_\_\_ agencies)
Entities Physical therapists Legal Industry Consumer Government (licensing boards, regulating agencies)
Mentor:
Can _____ a mentor and ____ a mentor
_______ relationship
Sharing of _____, and encouragement to ________
The list serve as a ________
Have, be
Mutual
Expertise, achieve
Mentor
