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PT Admin > Lecture 4: Niche Practices > Flashcards

Lecture 4: Niche Practices Flashcards

1
Q

Specialization is __________, has certain recognition

Cannot say that you are a specialist unless you actually are one.

Need a certain amount of ______

A

Broader

Hours

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2
Q

A niche is within the _______ area, can have focus/niche practice on a certain area/specific population

A

SPECIALTY

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3
Q

Niche example: Within sports practice, you can have a niche for what?

A

A specific sport

Golf, soccer, dance, etc

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4
Q

Having a specialty allows you to _______ more for treatment

A

Charge

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5
Q

Niche practices are a:

Specific group of _______

A _______ of the population targeted for very ______ _______

A

Consumers

Subset

Specific services

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6
Q

Why should you develop a niche?

Clinician has a ______ ______ in a certain market

Practice has to ____ ________ ______ from the many general practices in the area

Niche may be one of many a ________ ______ may have

A

FOCUSED INTEREST

Set itself apart

Particular practice

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7
Q

From the consumers perspective:

Consumer:

A

Understand your performance

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8
Q

From the consumers perspective:

Convenience

A

Ease of accessing services

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9
Q

From the consumers perspective:

Choice

A

What does the competition offer?

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10
Q

From the consumers perspective:

Cost

A

What is a good value?

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11
Q

What are the 4 things that are looked at from the consumers perspective?

A

Consumer

Convenience

Choice

Cost

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12
Q

What are some niche market segments?

A 
Aquatics
Wound care
Balance and vestibular training
Women’s health
Cardiopulm
Ortho
Industrial
Wellness
Sports
Cash only
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13
Q

Aquatics:

_____ program
As part of _______
______ exercise programs
Pediatric: learn to swim for _______ populations

A

Pool
Therapy
Group
Specialized

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14
Q

Wound care:
We have ______ centers for this

_____ to heal wounds
Teaching/_______ education
_________ teams

A

Specialized

Hard
Family
Multidisciplinary

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15
Q

Balance and vestibular training:

________ programs
______ injury rehab
Pediatric
Other ____ conditions

A

Geriatric
Head

Medical

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16
Q

What are 4 things that women’s health can work on?

A

Urinary incontinence
Osteoporosis
Postpartum exercise
Exercise

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17
Q

What are 3 things that cardiopulmonary can work on?

A

Post heart attack
Emphysema
Chronic problems

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18
Q

Orthopedic:
Specialty areas: _____ and ______

_______
______

A

Spine
Cervical

Pediatrics
Women

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19
Q

Industrial:
Work place _______
Treatment ___ ____

A

Ergonomics

On site

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20
Q

Industrial: Treatment on site include what two things?

A

Work related injuries

Injuries that occurred while working

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21
Q

Wellness:

Individual ________ programs

Exercise for _______ population

Post ____ programs

A

Exercise

Challenged

PT

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22
Q

Wellness: an individual exercise program can be for special populations such as:

A

MS

Arthritis

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23
Q

Wellness: Exercise for challenged population can be programs for _______ (fitness), or in ______

A

Children

SNFs

24
Q

Wellness: post PT programs are _____ _____

A

Step down

25
Q

You can have PT within a ______ ______ _____

A

Health club setting

26
Q

Health club settings can be _____ ______ or you can use the _______ facilities

A

Free standing

Club

27
Q

Health club setting:

It may be a setting with other amenities such as….

A

Massage
Accupuncture
Nutrition

28
Q

What is the benefit of a health club setting?

A

Get patients from the club

Patients joint the club

29
Q

Sports related examples:

\_\_\_\_\_\_\_\_
Sports \_\_\_\_\_\_\_\_ training
Treatment for \_\_\_\_\_\_ \_\_\_\_\_\_ only
Pre play \_\_\_\_\_\_ and \_\_\_\_\_\_\_
Back to \_\_\_\_\_
A

Dance

Specific

Sports injuries

Eval and training

Golf

30
Q

Cash only:
Cash only ________ practices
Cash only ________ practices

A

Boutique

General

31
Q

A cash only boutique practice has _______ _______ of treatment

A

Specific types

32
Q

A cash only general practice is in ______ _________

A

Certain environments

33
Q

Questions to ask when considering a niche?

What is the benefit to the _________
What characteristics differentiate this niche from the _______ population
Who are the ____ _____ ______ for this niche?

A

Marketplace
Larger
Key decision makers

34
Q

Getting the word out:

How will you communicate in a _____ ______ with the niche?

A

Focused manner

35
Q

Getting the word out: What specific way you deliver the service will ________ to the niche market?

A

Appeal

36
Q

Getting the word out: What _______ strategy will appeal to the market most effectively?

A

PRICING

37
Q

Getting the word out: _______ should the service be offered?

A

WHERE

38
Q

Getting the word out: How will you measure ______/_______?

A

Quality

Effectiveness

39
Q

Getting the word out: How will you _______ personnel?

A

Train

40
Q

Getting the word out: How will you instill ________ in your abilities

A

Confidence

41
Q

A niche is an _________ market for a specific _____, ______ or _________

A

Identifiable

Service, product, intervention

42
Q

Consultant:

The creation of ______ to organizations, through the application of _______, _______, and _______ to improve performance

A

VALUE

Knowledge, techniques, assets

43
Q

What are some characteristics of a consultant?

A

Technical expertise

Work style

Creativity/originality

Personal issues

Financial issues

Accounting/clerical issues

Professional issues

44
Q

Technical expertise:

Must have _______ years of experience

A

5+

45
Q

Technical expertise:

Must have cutting edge ______

A

Skills

46
Q

Technical expertise:

Must have appropriate _______ and _______

A

Degrees

Certs

47
Q

Technical expertise:

On going _________

A

Learning

48
Q

Technical expertise:

Skills/expertise that are in _____ _______

A

High demand

49
Q

Work style:

Prefer to work _______

Work on multiple projects at the ____ _______

Self starter, takes ________

Prefer to be ___ ________

Establish daily, weekly and monthly ______

A

ALONE

Same time

Initiative

In charge

Goals

50
Q

Creativity/originality:

______ solver, challenged by the hard issues

On the lookout for ____ ways to do things

Know where to look for ______

Can _____ others

A

PROBLEM

New

Answers

Teach

51
Q

Personal issues:

Good _________, enjoys talking with other people

Can ________ work from other aspects of life

Self _______, enjoy ________ and sales

Disciplined to work in a environment with no ______ ______

A

Communicator

Separate

Promotor, marketing

Formal structure

52
Q

Financial issues:

Can manage getting _____ on a per ______ basis than a regular paycheck

No paid _______

Do not need job ________

A

Paid, project

Benefits

Security

53
Q

Accounting/clerical issues:

Can work ________ support staff

Understands how to _____ for time

Will budget money for _____ and _______ experiences

Will budget money for professional _______ and ______

Computer ________ and web-savvy

A

Without

Bill

Training, educational

Associations, meetings

Literate

54
Q

Professional issues:

Well known, well connected, and well thought of in _________

Strong _______ of contacts in the field

Involved in _____ or _______ associations

Solid ________ or work and job correspondence material

A

Profession

Network

Civic or community

Portfolio

55
Q

Consulting:

To physical therapy \_\_\_\_\_\_\_\_
To \_\_\_\_\_\_
To \_\_\_\_\_ community
To \_\_\_\_\_\_
To \_\_\_\_\_\_\_\_ groups
To \_\_\_\_\_\_\_\_ agencies including (\_\_\_\_\_\_\_ boards and \_\_\_\_\_\_\_ agencies)
A 
Entities
Physical therapists
Legal
Industry
Consumer
Government (licensing boards, regulating agencies)
56
Q

Mentor:

Can _____ a mentor and ____ a mentor

_______ relationship

Sharing of _____, and encouragement to ________

The list serve as a ________

A

Have, be

Mutual

Expertise, achieve

Mentor

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