Lecture 2: Developing An Identity Flashcards
Vision and Mission statements reflect the ______ of the organization
VALUES
What is the critical first step of the strategic planning process?
Developing the vision and the mission statement
Describe what the vision is
What the business seeks to BECOME
Describe what the mission statement is
What the business is about now
The vision statement is the _____ ______ in the strategic plan
FIRST STEP
Vision statement: Should energize the organization and all associated with it (the __________)
Stakeholders
Vision statement: Should develop a sense of the _______ of their work as part of the whole
Meaning
Vision statement: It should also strive to achieve a standard of _______ that will stimulate ________
Excellence
Improvement
Vision statement: Should include ________ aspect
Geographic
What are 9 things that a vision statement should include?
Clear, picture of the future of the organization
Clear patient population
Describes the patient population
Geographical location
Challenging, hopeful Memorable Realistic Achievable Guides the long term action plan
Vision 20-20 or 20-20 Hindsight:
What will ______ look like?
Success
Vision 20-20 or 20-20 Hindsight: What is the bar you want you staff to visualize as they attempt to _____ _____ over the competition?
Pole vault
Vision 20-20 or 20-20 Hindsight:
Look to the ________
Future
A vision “tagline” should be ________, _____ words
SHORT
2-6
“Just do it” is an example of what?
A vision tagline
The mission statement:
A written document identifying what?
WHY an organization exists
The mission statement:
Tells what the business \_\_\_\_\_\_ \_\_\_\_ the patients are The \_\_\_\_\_\_\_\_ \_\_\_\_\_\_\_\_ where the business operates It’s \_\_\_\_\_\_\_\_\_ It’s \_\_\_\_\_\_\_\_, \_\_\_\_\_\_\_ goals
Does Who Geographical location Specialties Aspirations, collective
Mission statement’s scope:
A mission statement should reflect the ________ that the organization acts under and the _________ by which it will be judged
Principles
Standards
Mission statement’s scope:
It should provide _______ for all __________, about what the organization will expect of employees and provide for patients
Expectations
Stakeholders
Mission statement checklist:
Clear statements of organization _______ and ________
Reflects _____ and ______ of the organization
_________ of the organization
Infers the _____ of the stakeholders in the organization
Generates _________ to the organization
Consistent with ______ and ______ requirements of the organization
Purpose and Priorities
Values and Culture
Attributes
Roles
Commitment
Legal and corporate
Vision is ____________
Mission is __________
Tagline is ______________
Where are we headed
How will we get there
Short powerful representation
