Lecture 2: Developing An Identity

Question 1

Vision and Mission statements reflect the ______ of the organization

Answer 1

VALUES

Question 2

What is the critical first step of the strategic planning process?

Answer 2

Developing the vision and the mission statement

Question 3

Describe what the vision is

Answer 3

What the business seeks to BECOME

Question 4

Describe what the mission statement is

Answer 4

What the business is about now

Question 5

The vision statement is the _____ ______ in the strategic plan

Answer 5

FIRST STEP

Question 6

Vision statement: Should energize the organization and all associated with it (the __________)

Answer 6

Stakeholders

Question 7

Vision statement: Should develop a sense of the _______ of their work as part of the whole

Answer 7

Meaning

Question 8

Vision statement: It should also strive to achieve a standard of _______ that will stimulate ________

Answer 8

Excellence

Improvement

Question 9

Vision statement: Should include ________ aspect

Answer 9

Geographic

Question 10

What are 9 things that a vision statement should include?

Answer 10

Clear, picture of the future of the organization
Clear patient population
Describes the patient population
Geographical location

Challenging, hopeful
Memorable
Realistic
Achievable
Guides the long term action plan

Question 11

Vision 20-20 or 20-20 Hindsight:

What will ______ look like?

Answer 11

Success

Question 12

Vision 20-20 or 20-20 Hindsight: What is the bar you want you staff to visualize as they attempt to _____ _____ over the competition?

Answer 12

Pole vault

Question 13

Vision 20-20 or 20-20 Hindsight:

Look to the ________

Answer 13

Future

Question 14

A vision “tagline” should be ________, _____ words

Answer 14

SHORT

2-6

Question 15

“Just do it” is an example of what?

Answer 15

A vision tagline

Question 16

The mission statement:

A written document identifying what?

Answer 16

WHY an organization exists

Question 17

The mission statement:

Tells what the business \_\_\_\_\_\_
\_\_\_\_ the patients are
The \_\_\_\_\_\_\_\_ \_\_\_\_\_\_\_\_ where the business operates
It’s \_\_\_\_\_\_\_\_\_
It’s \_\_\_\_\_\_\_\_, \_\_\_\_\_\_\_ goals

Answer 17

Does
Who
Geographical location
Specialties
Aspirations, collective

Question 18

Mission statement’s scope:

A mission statement should reflect the ________ that the organization acts under and the _________ by which it will be judged

Answer 18

Principles

Standards

Question 19

Mission statement’s scope:

It should provide _______ for all __________, about what the organization will expect of employees and provide for patients

Answer 19

Expectations

Stakeholders

Question 20

Mission statement checklist:

Clear statements of organization _______ and ________
Reflects _____ and ______ of the organization
_________ of the organization
Infers the _____ of the stakeholders in the organization
Generates _________ to the organization
Consistent with ______ and ______ requirements of the organization

Answer 20

Purpose and Priorities

Values and Culture

Attributes

Roles

Commitment

Legal and corporate

Question 21

Vision is ____________
Mission is __________
Tagline is ______________

Answer 21

Where are we headed

How will we get there

Short powerful representation