Lecture 4 Flashcards
What is observation?
= research method that enables researchers to systematically observe and record people’s behavior, actions and interactions
=> used to understand and interpret cultural behavior / to situate people’s behavior within their socio-cultural context
=> thick description
-> under interpretive paradigm + often used within ethnographic fieldwork approach
Define thick description
= a description of human social action that describes not just physical behaviors, but their context as interpreted by the actors as well, so that it can be better understood by an outsider
How may observation be beneficial?
- to observe a new topic of research
- To provide context to a study through observation of the social setting (-> may be beneficial for initial rapport development within the study community)
- to describe a specific place or social setting or people’s actions and interactions
- to understand or explain people’s actions in the context
- to discover silent social norms or values -> may be beneficial at the start of the study to know what is appropriate
- to complement other methods of data collection
- To provide a contextual understanding of the findings of other research methods (eg. interviews, …)
What do you observe when using the method of observation?
! depending on the purpose of your observation, you may focus more on certain aspects than others
- actions and interactions
-> goal? to understand people’s behavior within their own sociocultural setting + how the context influences certain behavior
-> to limit the risk of post hoc rationalization (discrepancies) - body language
=> provide rich data on situations and interplay of power or social control in some situations + reveal information about behavioral norms - place or social setting
=> observe how people make use of space, social setting or institution Eg. observe the layout of educational institutions to identify how this influences access for people with disabilities
What is post hoc rationalization
= when participants adjust how they describe their behavior as a form of justification/rationalization
=> discrepancies between what is being told an actual behavior
What are the types of observation?
- participant observation
- non-participant observation
- observation with visual aids
- walk through the spaces
What is participant observation?
= ‘the process of learning through exposure to or involvement in the day-to-day or routine activities of participants in the research setting
-> learn about behavior of indvs + social order + cultural norms
=> emic view of lives
* from a ‘them’ to a ‘we’ orientation: experiencing their life as an ‘insider’
Eg. conducting observation at shopping centre as a shopper yourself
- different levels of participation
1. passive participation
2. moderate participation
3. active participation
4. complete participation
Decision = guided by purpose of observation/RQ + type of activities to be conducted (-> need acceptance!)
What is e-participant observation?
- observing by seeing how people communicate online
- participate in their discussions online?
- exchanging recipes
- eg. during COVID or when difficult to reach in actual world
Why would you use participant observation?
Social constructivist framework
* emic perspective (insider)
-> personal experience => deeper understanding
-> learn language, become fluent => better interviews
-> build relationships => more openness
Transformative + critical theory frameworks
-> contribute to change
eg. by studying farmers => create awareness with farmers about sustainability policy
Postpositivist framework
-> factchecking
What does a participant observation require from the researcher?
- spend a great deal of time in a study context
- develop close relationships with people they have not met before
- take detailed field notes
- possibly incur personal risks (eg. if observing drug users)
Differentiate between the different levels of participant observation.
- passive observation
= do not interact or participate in activities but observe and record observations from the nearby vantage point
eg. customer in the restaurant - moderate participation
= conduct some participation with observation -> both insider and outsider - active participation
= participate in many activities of those you observe, doing what others do, learn the cultural rules and values - complete participation
= become completely involved in the social setting
eg. becoming a waiter in a restaurant
What do you need as a participant observer?
- keep an open mind, conduct detailed observations, and not take observation for granted
- establish rapport and empathy with the study community to be able to participate in their lives
- learn to separate interpretation from observation
What is non-participant observation?
= an observation without participation in the activities you are observing -> observe from distance + not part of the situation
= ‘fly on the wall’
-> However! difficult to be invisible -> Hawthorne effect
=> broader view of the people or activities + more freely taking notes, observing and listening
-> requires less involvement + less rapport building
How can you make yourself relatively less visible during non-participant observation?
- visiting your study community regularly to help build rapport with the community or neighbourhoud
- trying to blend into the setting by the way you dress or your appearance
- observing the rythm of activities and trying not to observe them
What is observation with visual aids?
= observation by using visual recording equipment such as video or still camera
-> ! need the permission of those observed
! you only observe the focus on the video camera!
video > photograph -> selective and framed a certain way
! must normalize equipment !
! observation through video = can be by researcher of by the participants eg. children of sex workers = photovoice
When is an observation with visual aid used?
-> used when?
* When the presence of the researcher = intrusive and interfere with the normal behavior of those observed
* When setting or interaction = too personal eg. therapy session
* wish to study group dynamics
What are some advantages of observation with visual aid?
- facilitate a detailed observation -> can stop video/review + focus on different aspects
- gain access to certain situations or location
How can you normalize the video equipment?
- letting people see and handle the equipment
- Make a recording and show people the outcome
- carrying the equipment in the community or the social setting on a regular basis, so that it becomes a familiar sight
What is photovoice?
= whereby photographs are taken by participants themselves and analyzed by the researcher for the purpose of social action
What is walk through the spaces?
= the researcher walks through the study community or location together with a community member who describes the social setting and the usual activities that take place
-> researcher = can ask community member to describe certain things, … => emic view
-> ! particulalry useful at early stages of a study
How is walk-through spaces different from other types of observations?
- it combines observation with contextual commentary from a community member
- it provides observation from the perspective of a community member
- you are participating while moving through the neighborhood (vs stationary in one location) and therefore gain a broader and more diverse view of the study area
What is walk through the spaces?
= the researcher walks through the study community or location together with a community member who describes the social setting and the usual activities that take place
-> researcher = can ask a community members to describe certain things, … => emic view
-> ! particularly useful at the early stages of a study
What elements need to be considered during the preparation of an observation?
- reflecting on positionally
-> consider how you (as a researcher) might influence what is observed
-> reflect on the following issues. (see later) - Selecting a place
-> at the beginning: identify and sketch various locations + ask local informants + make note of: - the activities being conducted
- the types of people present
- the locations from which to observe
+ be aware of how visible/obtrusive you may be in the location - gaining access
-> increasing access after rapport building
-> manner in which you seek access + the manner in which permission is given => highlights the positionality of researcher => levels of trust - appearance
-> researcher = should adapt clothes/appearance to blend in !
-> clothes -> often reflect social status, …
=> consult local collaborators on how best dressed - pre-test yourself
-> why helps? - to check if you are able to obsere and document situation effectively
- make you realize the time needed for observing the context vs the time needed to observe particular activities in the context
- helps determine the length of time you can pay attention to observing a situation
What questions should one reflect upon considering the positionality?
- how do I enter the community and introduce myself to community members?
- what are the possible questions that the group/community may ask me?
- what will they think of me and how will they react to my presence? what were my personal impressions of them when I started the observation?
- what are my personal impressions of them after the observation?
What factors may influence the denial of access to a certain location?
-> denied access why?
- lack of trust from community about intentions of researcher
- discomfort of community in having an outsider observe them
- concern about potential risk to the community or group
- gender?
What are the two options for writing an observation?
- field notes
-> clear, detailed notes for data analysis -> often on small notepad > laptop
-> multiple elements: people, place, ..
-> no interpretation ! - field diary
-> personal thoughts, interpretations, hunches, personal opinions, …
What is a simple strategy for making detailed descriptive field notes?
- write about where you are seated in the social setting
- sketch the location you are observing
- count the n of people and describe their characteristics
- describe the actual setting you are observing
- focus on how people move around in the setting
What are the stengths of an observation?
- Provides familiarity with cultural milieu
- Provides context to behavior
- Explains behavior
- Documents unspoken rules of behavior
- Less intrusive than interview methods
- Provides insight into people’s Interactions
What are the weaknesses of an observation?
- time-consuming
- recording field notes = cumbersome
- simultaneous observing and recording = may be difficult
- fields notes = may be subjective
- researchers need to refrain from interpretation
- need skilled observers
- limited as a stand-alone method
What are the data collection activities?
- locating site/individual
- gaining access and developing rapport
- sampling purposefully
- collecting purposefully
- collecting data (-> to do so, researcher develops protocols + pilot)
- recording information
- minimizing field issues (eg. inadequate data)
- storing data securely
- attend to ethical consideration (for all phases!)
-> ! interrelated activities -> aim? good info to answer emerging RQ