Lecture 3: The development of innovation capabilities Flashcards
Enhancing Creativity Relevant Skills
What are the three techniques called?
- Unbounded creativity techniques
- Bounded methods
- Systematic analogies
Enhancing Creativity Relevant Skills
1. Unbounded methods
Why is there a need for unbounded methods?
What is an example of an unbounded method?
= Functional fixedness
- People are highly influenced by the purpose something was designed for
- Hard to think out of the box
Example: Brainstorming
Enhancing Creativity Relevant Skills
1. Unbounded methods
What are the components of unbounded methods?
- Allow events to change you
- Forget about the good
- Process is more important than outcome
- Love your experiments
- Go deep
- Capture accidents
Enhancing Creativity Relevant Skills
1. Unbounded methods
Problem with unbounded methods
= Unbounded methods tend to lead to products that are not consumerate with the company’s core capabilities
Enhancing Creativity Relevant Skills
- Bounded Creativity Techniques
What is the assumption behind these methods?
= Assumption that the human mins is most creative when it has to overcome constraints
Enhancing Creativity Relevant Skills
- Bounded Creativity Techniques
What is it about?
= Actively preventing certain methods or important parts of the possible solutions from being used or considered.
= Systematic inventive thinking (SIT)
- Starts with an existing product and its characteristics
- See a new solution to the problem by manipulating the ingredients of the system:
–> Subtraction
–> Multiplication
–> Division
–> Task unification: integrate one element into another
–> Change relationships
Enhancing Creativity Relevant Skills
- Bounded Creativity Techniques
Types of limits/Constraints
- Input constraints
- Process constraints
- Output constraints
Enhancing Creativity Relevant Skills
- Bounded Creativity Techniques
What are underlying mechanisms?
= Motivational
= Cognitive: search boundaries, opportunity identification
= Social: uncertainty, anxiousness, sharing
Enhancing Creativity Relevant Skills
- Systematic analogies
= search for analogies that can be transferred from another field to the problem at hand
Enhancing Creativity Relevant Skills
How to enhance creativity skills generally?
= Learning new things
= Making new experiences
= Positive mood
= Avoiding chronic stress
Motivation to be creative
How to motivate employees?
- Rewards
- Job characteristics
- Promotion
Motivation to be creative
How to motivate employees?
- Rewards
= Basic understanding: Rewards increase creativity
= BUT: extrinsic motivation undermines intrinsic motivation -> reduced task creativity
= Money is a motivator to engage in work, only until you pay enough to take the issue of money on the table
= Better motivators: Autonomy, Mastery, Purpose
Motivation to be creative
How to motivate employees?
- Job characteristics
- Task characteristics
- Substantial differences between regular employers and innovators
Motivation to be creative
How to motivate employees?
- Job characteristics
Tas dimensions?
- Skill Variety
- Task Identity
- Task Significance
- Autonomy
- Feedback
Motivation to be creative
How to motivate employees?
- Promotion
- The Dual Ladder
= Specific career management practices: “The Dual Ladder”
–> Implementation of a second hierarchy in the organizational structure for technical professionals
–> Minimal increase of leadership and admin tasks within promotion, alternative rewards for advising on the technical ladder
