Lecture 3 Flashcards
What is an attitude
Accessible in our mind
Has structure
Triggers behaviour
Is social
What are the three components of attitude
Affective
Behavioural
Cognitive
What are 2 types of attitudes
Explicit (conscious + easy to report)
Implicit (involuntary)
Give 4 ways to measure attitudes
Surveys
Interviews
Observations
Implicit measurements
What is the implicit association test
Measure how quickly people categorize
- 2 target concepts (et: white and black)
- 2 attributed (eg: good or bad)
- classify range stimuli in categories
Attributes and concepts are matched up
What 3 aspects of the environment can be linked to the forming of attitudes
Experiential: direct experience with object/event
Social: parents, communities, media
Cognitive: information processing, mental structures, cognitive associations, attitude activation
How are attitudes useful for individuals? (Katz, 1960)
Utilitarian: Mental short cuts
Value expressive: express yourself
Ego defensive: mental defence
Knowledge: integrate new info
How attitudes apply to organisations
Leading indicator of behaviour
- Customer satisfaction
- Patient recommendations of healthcare
- Desire to apply for jobs
What are attitudes compared to behaviour?
A leading indicator
(Thus used by researchers, organisations, governments to predict social world)
Give 5 types of job attitudes
Job involvement
Organisational commitment
Perceived organisational support
Perceived organisational justice
Job satisfaction
What is POS
Perceived organisational support
Explain the job involvement concept
Degree psychological iden° to job
Explain the organization commitment concept
Identifying with particulatar orga° and its goals
Wishing to remain in orga°
Explain the POS concept
Degree of believing the org° values their contribution and wellness
Explain the Perceived Organizational justice concept
Degree employee perceives workplace as fair
Explain the job satisfaction concept
positive feeling from evaluation of job characteristics
-> single best predictor of work-related outcomes
Do job attitudes have consequences on private life?
Yes
- Mood
- Satisfaction with partner
- Life satisfaction
Festinger’s Cognitive Dissonance theory (1957)
Relation between Attitude and Behaviour
If dissonance
- change attitude
- Change behaviour
- Add another attitude
Heider’s Balance theory
Graph with triangle relation, and one negative
Change of attitude
Positive relation everywhere
What’s the Yale Attitude change approach?
Attitude change is influenced by 3 things:
- The messenger
- The message
- The audience
Elaboration likelihoo moddel
Attitude change depends on how info is processed.
- Audience factors (Low or high motivation + ability to understand)
- Processing approach (Deep or shallow processing)
- Persuasion outcome (Lasting or temporary changes)
What’s LaPierre opinion on attitudes
Attitudes are not actions
- Attitude data must be compared to what people actually do in situation
What are the requirements of attitudes for them to most strongly predict behaviour?
- Accessible (At the front of our mind)
- Stable over time (consistent)
What is the theory of Planned behaviour? (part I)
What is the theory of Planned behaviour? (part II)
What should leaders do? (7 points)
