LECTURE 2 - Attitudes

Question 1

Attitudes

Answer 1

Thoughts and opinions on people or things

Question 2

Different components of attitudes

Answer 2

Affect - emotional reaction
Cognition- beliefs, thoughts
Behaviour - reactions

Question 3

Cognitive dissonance?(Festinger,1954)

Answer 3

Difference between thoughts and behaviour
cog. dissonance can influence attitudes
self_ perception - observing our behaviour and noticing our attitudes

Question 4

Katz’s theory of attitudes(1960)

Answer 4

Aadaptive or Instrumental- attainment or avoidance of goals
Knowledge- explain and predict the environment
Value expressive - one’s identity
Ego defence - protecting from possible harm

Question 5

How are attitudes formed?

Answer 5

Through classical conditioning (Olson & Fazio, 2011)
Operant conditioning (Hildum & Brown, 1956)
Mere exposure- the more familiar thing

Question 6

Attitude Change

Answer 6

Central route- cognitive processing where we question the given information

Peripheral route - superficial processing of information

Question 7

Elaboration Likelihood Model

Answer 7

Model of persuasion describing the change of attitudes ( depends on personal relevance, need for cognition, distraction, prior knowledge and personality traits) ( Petty & Wegener, 1999)

Depends on how strong the arguments are , if they’re long, if they’re lateral or bilateral , need for closure (Pierro et al., 2004)