LECTURE 1 - Conformity

Question 1

What’s social influence?

Answer 1

Ways people - affect one
another

Question 2

Door- in-the-face technique?

Answer 2

Starting with asking for or big favour and reducing in later to increase likability of compliance (Cialdini, et al, 1975)

Question 3

Foot-in-the-door technique

Answer 3

Ask for a very small favour, then for a larger one (Freedman & Fraser, 1966)

Question 4

What’s low-balling?

Answer 4

Complying with an initial offer, which later changes for a less beneficial option (Cialdini, Cacioppo, Bassett & Miller, (1978)

Question 5

Minority & Majority social influence

Answer 5

Minority - innovation - when a person or a group minority influences
the majority

Majority- conformity - acting in accordance to the majority’s opinions

Question 6

Conformity ?

Answer 6

Automatic - (unconscious) Automatic mimicry

Conscious ~ modifying behaviours and beliefs to fit in

Compliance - superficial change of behaviour but not views

Internalisation ~ profound and private change
of both behav. and views

Question 7

Normative vS. Informational social influence

Answer 7

Normative - following others
for social approval

Informational - going along with others because their behaviours and opinions make sense

Question 8

What’s obedience?

Answer 8

Obedience to an authority figure
Milgram’s study(1963;1965) Electrical shocks administered, participants allowed due to authority