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Visual Capture > Lecture 2 > Flashcards

Lecture 2 Flashcards

1
Q

The three elements involved in meaning of production of an image (besides image itself and producer)

A
  1. codes and conventions of the image
  2. viewers and how they interpret the image
  3. exhibition and viewing context
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2
Q

Interpellation

A

process by ideological systems call out to/hail social subjects and tell them their place in the system. Uses images ads, films
ex. Uncle Sam, They Live (film 1988)

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3
Q

Intervisuality

A

describes heightened mix of media/design involving range of media forms
ex. sunset strip LA, NYC Times Square- Tidal ad, YouTube videos

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4
Q

What is The Death of an Author?

A

Book, 1967, Roland Barthes
no ultimate author meaning/intention in work for readers to uncover. Meaning strongly influenced by context, author not primary producer of the meaning.

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5
Q

Factors that inform taste

A
  1. Class
  2. cultural background
  3. education
  4. national framework
  5. aspects of identity and social experience
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6
Q

Taste

A

Subjective and non-universal, acquired through cultural education

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7
Q

Good Taste

A

knowledge of high culture: fine art, literature, classical music, opera, ballet
ex. Death of Socrates

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8
Q

Bad Taste

A

product of ignorance of quality

ex. comic strips, television, cinema

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9
Q

Kitsch

A 
something designed in poor taste bc
1. trite/overused
2. overly sentimental
3. bright and showy
Mass produced objects that are cheap versions of classical beauty (Last Supper on velvet)
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10
Q

Kitsch according to Clement Greenberg

A

formulaic, cheap and inauthentic design

ex. 9/11 teddy bear, Mao Zedong figures (murderer seen as benevolent)

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11
Q

The Mona Lisa of Kitsch

A

The Chinese Girl

1952- bought for 2,000 sold again for 1.5 mill

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12
Q

High Culture

A

Fine art, classical music, opera, ballet

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13
Q

Low Culture

A

cinemas, comics, tv

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14
Q

Blurring of High and Low

A 
criticized bc it affirms classist hierarchies, innacurate measure between cultural forms consumed and class position
ex. Jeff Koons- chia pet and puppy
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15
Q

Shepard Fairey

A

1989- created “Andre the Giant has a Posse” sticker… poor taste?
Obey Giant Logo
Barack Obama “Hope” Poster

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16
Q

How is artwork defined?

A
  1. Authenticity
  2. Uniqueness
  3. Aesthetic Style
  4. provenance
  5. Artist’s signature
    ex. Edvard Munch scream pastel
17
Q

Institutional Critique

A

reveals how institutions (museums) are driven by political, cultural, and economic biases.
ex. Maryland Historic Society- slave shackles, guarded view at Whitney Museum of American Art

18
Q

Althusser and Ideology

A

ideology represents imaginary relationship of individuals to real conditions of existence

19
Q

Marx and Ideology

A

created Marxism to analyze capitalism. Those who own factories/ raw material are exploiting workers. control ideas and viewpoints. masses coerced to buy into belief system upholding industrial capitalism.

20
Q

Hegemony

A

dominant ideology is a struggle rather than oppressive force that dominates subjects

21
Q

Two central aspects of hegemony

A
  1. Dominant ideologies- “common sense”
  2. dominant ideologies are in tension w/ other forces and constantly in flux
    ex. Uncle Sam- the government wants you to believe, common sense and can push back
22
Q

Counterhegemony

A

forces in society that work against dominant ideologies/power systems. Keep them in constant flux

23
Q

Negotiating Ideologies

A
  1. Dominant-hegemonic: accepted at face value
  2. Negotiated: Acceptance and rejection (most)
  3. Oppositional: rejection
24
Q

Transcoding

A

practice of taking terms/meanings & appropriating to create new meanings
ex. queer, dyke

25
Q

Bricolage

A

Taking familiar/discarded commodities & making them your own through new meaning.
DIY culture, safety pin w/ punk scene
Doc Martens
Chicanos and modified lowriders

26
Q

Cooption

A

subcultures that express themselves in alternative/counterhegemonic styles coopted by consumer industry
ex. Hot Topic

27
Q

Appropriation

A

taking something for oneself w/o owner’s permission

iras poster by Copper Greene- 2004 Apple iPad and Iraqi torture

Visual Capture (6 decks)

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