Lecture 1

Question 1

Culture

Answer 1

Whole way of life of a social group or whole society

Question 2

Visual Culture

Answer 2

Images from different social realms

Question 3

Looking and the relationship to power

Answer 3

1. ) To willfully look
2. ) To willfully not look
3. ) To be made to look
4. ) to be refused the right to look
5. ) To engage in an exchange of looks

Question 4

Representation

Answer 4

portray, depict, symbolize, present likeness of aspect of real world.

Question 5

What are the two kinds of representation?

Answer 5

1. ) Abstract (ex. words)

2. ) Imitative (ex. pipe)

Question 6

Visuality

Answer 6

power enacted for right to see/look

Due to social codes, permission, built environments (billboards), ex. drones

Question 7

Countervisuality

Answer 7

Challenges visuality

ex. apple ads, Pakistani child

Question 8

Myth of Photographic Truth

Answer 8

Civil War staged photograph, Zilla Van Den Borden- Amsterdam

Question 9

Denotative meaning of an image

Answer 9

image refers to literal meaning

Question 10

Connotative meaning of an image

Answer 10

informed by cultural meaning (ex. Trolly 1950s)

Question 11

Two parts of a sign

Answer 11

1. ) Signifier: Sound, written word, or image

2. ) Signified: concept invoked (Nazis and buddhist symbol)

Question 12

Semiotics

Answer 12

study of signs and symbols and we interpret it

Question 13

Iconic Sign

Answer 13

resembles an object

Question 14

Symbolic Sign

Answer 14

no obvious relation to a physical object

Question 15

Indexical Sign

Answer 15

existential relationship to object (tire tracks to car/ tire

Question 16

Icon

Answer 16

image refers to something beyond individual component and acquires symbolic meaning. Represents universal concepts (polar bear)