Lecture 2 Flashcards
Deductive approach is which method?
Quantitative
Inductive approach is which method?
Qualitative
Reasons why you would choose qual over quant
Gives voice to group of ppl on an issue Gives detailed description of event/experiences Develops theory Interrogate meaning in texts Identify discourses Engage social critique
We use data to do two things:
Answer research questions
Generate new understandings of phenomena in the world
Naturalistic data is not…….at the point of collection
Coded, summarised or reduced
Quantitative data is coded, summarised and reduced at
The point of collection
When using productive data we develop criteria for two things:
How we generate the data
Who we have as participants
What is a type of productive naturalistic data collection
Interview
Selective naturalistic data is where you select
You material from existing material such as blogs or media reports
Criteria for selective data is developed by
You selecting a particular example of instances which becomes your data
An example of selective data?
Looking at women’s magazines articles on sex ie just the images
What is thin data?
Access only the surface of a topic. Limited info
What is rich data?
Offers more thoughtful, thorough and unexpected commentary on the topic
In ecological validity data collection what does it mean by messiness of real life?
Pp often aren’t consistent. Points where they contradict themselves etc you have to make sense out of it
Qualitative inquiry attempts to capture the…
Complexity, depth, detail and richness of a phenomen
Why isn’t qualitative research concerned with generalisability?
Interested in making meaning from the data that are analysed. No one right answer.
Tells one story among many that could be told about that same data
Story told in the research will be shaped by these 4 factors:
Questions asked
How data is collected
Who is telling the story
What their take is in that story
Quantitative research is all about replication true or false?
True
In qualitative research there is no assumption that the same story will ever be told. Why?
Knowledge comes from and making sense of the context from which the story was generated.
Is replication a criterion for qualitative research?
No
How do you make your research participant feel like they are a co-researcher ?
Member checking
What is member checking?
When you double check things said etc with the participant. Ie give participant transcription and/or analysis of the interview
When is member checking particularly important?
When the research aims to give the participants a ‘voice’
Qualitative research uses research questions rather than attempting to
Confirm predictions from theory