Lecture 13: Ethics & Subliminal Messages Flashcards
1
Q
Gass & Seiter: “persuasion is a…”
A
- A tool
- Amoral
2
Q
Characteristics of Ethical Persuasion
A
- Intentionality
- Conscious Awareness
- Free choice/Free will
- Language and Symbolic Action
3
Q
Intentionality behind persuasive messages
A
Your intentions determine whether or not it is ethical or not
4
Q
Conscious Awareness
A
When you’re consciously aware = ethical
5
Q
Free choice/Free will
A
Target has the freedom to ask questions disagree and the choice to say no without negative consequences
6
Q
What is a subliminal message?
A
- Below (SUB) the threshold (LIMEN) of human perception
- A message flashed so quickly it can’t really be recognized
- The message we can’t see so well
7
Q
Types of Subliminal Messages
A
- Embedded images
- Sub-Audible Message
- Electronically Altered Messages
8
Q
Backward masking
A
Playing a song backwards and it has a message
9
Q
Product Placement
A
Cast Away - FedEx
Friends - Oreo
American Idol - Coke
- Placing a product within a popular show to get the name out there
10
Q
What does subliminal priming trigger?
A
It triggers somethings that is already in you
