LECTUR 12: COMPLIANCE GAINING Flashcards
Compliance gaining research focuses on:
- Primarily dyadic, face-to-face interactions
- sender more than receiver
- Very little theoretical development
Marwell & Schmitt Compliance Gaining Typology (16)
- Promise
- Threat
- Positive Expertise
- Negative Expertise
- Liking
- Pregiving
- Aversive stimulation
- Debt
- Moral
- Positive Self-Healing
- Negative Self-Healing
- Positive Altercasting
- Negative Altercasting
- Altruism
- Positive Esteem
- Negative Esteem
Marwell & Schmitt CGT: Promise
If you comply, then I will reward you
Marwell & Schmitt CGT: Threat
If you DON’T comply, then I will punish you.
- Doesn’t have to be a power differential
- Most negative
Marwell & Schmitt CGT: Positive Expertise
Because of the nature of things, if you comply, then you will be rewarded
- EXPECT good things because that’s the way the world works
- Most positive
Marwell & Schmitt CGT: Negative Expertise
Because of the nature of things, If you continue to engage in bad behavior, then you can expect to be “punished”
- EX. if you keep showing up late for work, you can expect to get fired/laid off
Marwell & Schmitt CGT: Liking
Acting friendly in order to get them to like you and increase likelihood of compliance
- EX. Kissing ass to get what you want
Marwell & Schmitt CGT: Pregiving
Rewarding prior to request
Marwell & Schmitt CGT: Aversive Stimulation
Continuously punish the person until they comply
Marwell & Schmitt CGT: Debt
You owe me one
Marwell & Schmitt CGT: Moral Appeal
Considered immoral if you don’t comply
Marwell & Schmitt CGT: Positive Self-Healing
You’ll feel better about yourself if you comply
Marwell & Schmitt CGT: Negative Self-Healing
You’ll feel terrible about yourself if you don’t comply
Marwell & Schmitt CGT: Positive Altercasting
A “good” person would comply
Marwell & Schmitt CGT: Negative Altercasting
A “bad” person would not comply