Lecture 12b: Conservation Social Science

Question 1

Transformative Learning Theory

Answer 1

• conceptualized by Jack Mezirow
• learning results in altered behaviour due to critical reflection or disorienting dilemma

Question 2

Transformative Domains

Answer 2

• introspective learning
• instrumental learning
• communicative learning

Question 3

Instrumental Learning

Answer 3

• task-oriented problem solving to improve performance
• fact or skill-based learning
• if your goal is to get more people to compost, teach people about composting

Question 4

Communicative Learning

Answer 4

• learning through communicating and observing others
• educational talk, going on a tour guide

Question 5

Introspective learning

Answer 5

• learning that involves deep self-reflection
• more for adult

Question 6

The Steve Irwin Effect

Answer 6

• passion is important but need to tell a structured story and using narrative arcs effectively

Question 7

Storytelling

Answer 7

1. Hook - fun fact
2. The Problem - what is the problem you have
3. Climax
4. Connect the Dots
5. The End (synthesize and bringing closure, main part of behaviour change)

Question 8

Experience Economy

Answer 8

Shift from goods and services to experience