Lecture 12: Digital Business

Question 1

List three implications of “digital” for retailers

Answer 1

1. Honesty - be honesty about your products and services
2. Illumination - develop the insight and expertise to purchase (honest advice)
3. Immediacy - have the courage and capability to respond to consumers with complete immediacy

Question 2

Digital Business. List 4 factors??

Answer 2

1. Agile
2. Continous Delivery
3. Lean Startup
4. Skills

Question 3

List three points to consider with Digital Business Suppliers

Answer 3

• Suppliers
• Staff
• Customers

Question 4

Explain Digital Business: with customers

Answer 4

• Sales
  
  • theres more then price
    
    • experience
    • trust
    • lost
    • delivery cost
    • return policy
    • assortment
    • product research
• Service Innovations
  
  • e.g. woolworths online
  • click and collect
  • order tracking
  • live chat
• Challenges
  
  • Please try again
• Opportunity for better service
  
  • ecard

Question 5

Explain Digital Business: with staff

Answer 5

• Google Collaboration
• Drivers

Question 6

Explain Digital Business: with suppliers

Answer 6

• GSI: Global supply chain data interchange (GDSN)
  
  • trading partners world wide
• Connections

Question 7

Retailer Value Chain

Answer 7