Lecture 11 Social Media & Organisations Flashcards
Definition of Social Media
Broad Definition: Social interaction mediated by technology.
Specific Definition: Social media has three key traits:
Public/Visible
User-generated Content
Persistence
What does “Identity” refer to in social media building blocks?
It involves presenting oneself online through profiles and managing impressions (e.g., LinkedIn, Instagram). The concept also includes Warranting Cues, such as third-party opinions or photos that influence trust and perceptions.
What is the significance of Sharing in social media for organizations?
Sharing facilitates the creation, exchange, and editing of content, and allows for co-creation, innovation, and collaboration, such as crowdsourcing ideas, products, or knowledge
How do Conversations function on social media and how do organizations use them?
Social media allows users to communicate interactively and asynchronously. Organizations use conversations for knowledge sharing, viral marketing, and reputation management.
What are the three types of Presence in social media?
Online Presence: Having a digital footprint.
Social Presence: Feeling connected socially (e.g., via chat or video calls).
Location-Based Presence: Using location data for services and marketing.
How does Relationships function as a building block in social media?
Social media enables the formation of social networks, offering benefits like career opportunities, networking, and customer identification. Organizations can leverage social media to build social capital.
What is the role of Reputation in social media?
Reputation is shaped by feedback mechanisms like likes, reviews, and endorsements. Organizations monitor online feedback to manage their public image and identify key experts and customers.
How are Groups important in social media?
Social media fosters the creation of groups and communities, facilitating knowledge sharing and customer engagement. Organizations use this for internal collaboration and to strengthen brand loyalty.
What are the stages of social media integration in organizations?
Online Presence
Interaction
Transaction
Integration
Transformation
What is the difference between Integration and Transformation in the context of social media?
Integration: Social media is embedded into organizational processes, such as e-commerce or internal communication tools.
Transformation: Social media fundamentally reshapes business processes, e.g., disintermediating traditional intermediaries.
What are the two types of integration in e-commerce systems?
Integrating eCommerce within the organization (e.g., connecting website to ERP system).
Integrating interdependent processes between organizations (e.g., SCM systems linking suppliers and customers).
What is the difference between Disintermediation and Reintermediation?
Disintermediation: Eliminating intermediaries, such as wholesalers.
Reintermediation: Adding new intermediaries like online platforms (e.g., Amazon or Uber) to facilitate transactions
