Lecture 1 Creativity Innovation And Change Flashcards
What does creativity refer to?
Generating original ideas or concepts.
Includes inventive thinking like the idea of a bagless vacuum cleaner.
How is innovation defined?
The application of creative ideas to produce tangible, practical solutions or products.
What is the relationship between creativity and innovation?
Creativity is the seed of an idea, while innovation is the process of turning that idea into reality.
List the six distinct resources that converge to support creativity according to Sternberg and Lubart.
- Intellectual abilities
- Knowledge
- Style of thinking
- Personality
- Motivation
- Environment
True or False: Innovation is the process of applying or implementing something new and useful.
True
What is the difference between invention and innovation?
Invention is the creation of a ‘thing’ or ‘ability’ for the first time; innovation uses that invention to create impact.
Fill in the blank: Invention does not become innovation until it has processed through _______.
[production and marketing tasks]
What are the types of innovations?
- Product innovations
- Process innovations
- Position innovations
- Paradigm innovations
What is design thinking?
A human-centered approach to innovation that puts the observation and discovery of human needs at the forefront.
What are examples of product innovations?
Changes in the function or feature of a product, such as incorporating a music player or an app within a mobile phone.
What are process innovations?
Innovations such as self-service checkouts or online seat reservation systems.
What are position innovations?
Changes in the target market or customer base for a product or service.
What are paradigm innovations?
Changes in how a whole company presents what it does.
What are potential sources of innovation?
- Accidents and the unexpected
- Market pull and external pressures
- Knowledge push and internal pressures
- Regulation change
- Co-creation
How can accidents and unexpected events drive innovation?
Some innovations happen by chance, such as biometric scanners developed for security after unexpected events.
What is co-creation in the context of innovation?
Collaboration between companies and customers to shape products based on customer input.
What is open innovation?
The view that useful knowledge is widely distributed and organizations must identify and draw upon external knowledge as a core process.
What role does human resource management play in innovation?
Ensures recruitment
identifies innovative people
and invests in training and development.
What organizational structure supports innovation?
A structure with extensive horizontal communication, team-based working, and broadly-defined roles.
What are characteristics of innovative organizations?
- Respect and positive encouragement for creativity
- Willingness to tolerate mistakes
- Value for open debate and criticism of ideas
- Open systems approach
Fill in the blank: A culture that discourages ideas will soon stop people _______.
[innovating]
What does the 1000-100-10-rule describe?
The process of developing ideas into a product: 1000 ideas, 100 feasible, 10 concepts, 1 product.
