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Services Marketing
> Lecture 10: Yield Management Waiting > Flashcards
Lecture 10: Yield Management Waiting Flashcards
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Services Marketing
(10 decks)
Lecture 1: Introduction
Lecture 2: Customers
Lecture 3: Perceived Service Quality (PSQ)
Lecture 4: Measuring PSQ (ServQual)
Lecture 5: Marketing Research
Lecture 6: Loyalty & Recovery
Lecture 7: Process and Personnel
Lecutre 8: Intermediaries and PE
Lecture 9: Yield Management
Lecture 10: Yield Management Waiting
