Lecture 10

Question 1

Addictive Behavior

Answer 1

Taking action as a result of physiological dependency

Question 2

Compulsive Behavior

Answer 2

• An inability to stop doing something
• Buying may be a response to anxiety as leads to emotional high
• People compulsively buy due to low self esteem, personality traits, family related factors

Question 3

Impulsive Behavior

Answer 3

• Non thoughtful action acting on impulse

Question 4

Consumer Theft reasons

Answer 4

1. Temptation to steal – consumers want things they cant buy, too embarrassed to buy
2. Ability to rationalize behavior – downloading music – everyone does it