Lecture 10

Question 1

Lecture 10: Introduction to Voluntary Sustainability Standards (VSS), Part III
Main Topics:

Answer 1

1. Voluntary Sustainability
2. Standards (VSS) and SDG 12
3. Certification, Accreditation, and Labeling
   Traceability and Chain of Custody
4. Marketing and Competitive Advantages of VSS

Question 2

What is the core function of Voluntary Sustainability Standards (VSS)?

Answer 2

VSS define social and environmental best practices, often combined with certification and eco-labeling systems to ensure market compliance​

Question 3

How do claims and labels influence consumer behavior?

Answer 3

They serve as marketing tools that differentiate eco-friendly products, ensuring transparency and credibility in sustainability claims

Question 4

What are the three levels of assurance in VSS?

Answer 4

1st party: Self-assessment

2nd party: Evaluated by a related party (e.g., trade association)

3rd party: Independent external certification

Question 5

What is the role of Chain of Custody (CoC) in sustainability?

Answer 5

CoC ensures traceability of certified products from production to consumer, validating sustainability claims​

Question 6

How can businesses use VSS as a marketing tool?

Answer 6

They create competitive advantages through differentiation strategies, focusing on eco-certification, corporate branding, and market niche strategies​