Lecture 1 - Intro

Question 1

What is reciprocity?

Answer 1

Attempting to cooperate and return favours from people.

Works best in marketing by giving someone a free sample - they will feel obliged to return the favour, e.g. by signing up.

Question 2

What was Allport’s definition of Social Psychology?

Answer 2

The scientific study of how the thoughts, feelings and behaviours of individuals are influenced by the actual, imagined or implied presence of other human beings.

Question 3

What was Smith and Mackie’s definition of social psychology?

Answer 3

The scientific study of the effects of social and cognitive processes on the way individuals perceive, influence and relate to others and situations.

Question 4

Who defined Social Psychology as:

The scientific study of how the thoughts, feelings and behaviours of individuals are influenced by the actual, imagined or implied presence of other human beings.

Answer 4

Allport

Question 5

Who defined Social Psychology as:

The scientific study of the effects of social and cognitive processes on the way individuals perceive, influence and relate to others and situations.

Answer 5

Smith and Mackie