Lecture 05 Ethics of Persuasive Technologies

Question 1

Ethics

Answer 1

• Deontological
• Act-based
  
  • Happiness
  • Well-being
• Rule-based

Question 2

Endogenous persuasive technologies:

Answer 2

Active persuasive intermediaries between persuader and persuaded person.

No intentions nor ability of choice, but they are both the method and the execution of persuasive methods

Question 3

Technological mediation

Answer 3

Technologies help organize relations between users and their environment by helping to shape human perception and human actions.

Active mediators

Question 4

Mediation of action

Answer 4

Encourage some form of action while
discouraging others.

Question 5

What is the designer responsibility?

Answer 5

Indirect relation between designers’ activities and tech uses.

It depends on the users!
* Unpredictable use
* Unforeseen forms of mediation

Question 6

Dark patterns

Answer 6

Intended, negative outcome

“When an interface is maliciously crafted, with a solid understanding of human psychology, to deceive users into performing actions they did not intend to do, we are talking about Dark Patterns”

Question 7

Backfiring

Answer 7

Unintended, negative outcome

Question 8

Target behaviour

Answer 8

Intended, positive outcome

Question 9

Surprise behaviour

Answer 9

Unintended, negative outcome

Question 10

GOLDEN RULE OF PERSUASION

Answer 10

“The creator of a PET should never
seek to persuade somebody of
something they themselves would not
consent to be persuaded to do. “