Lecture 01 Human behaviour Flashcards
Behaviour
an
action, activity or
process which can be
observed and
measured.
Decision contexts
Time pressure, urgency, reversibility, investment, cost, duration, expertise, familiarity
Properties of behaviour
Conscious/unconscious, simple/complex, take effort/courage, voluntary/involuntary, familiar/unfamiliar, innate/learned
Innate behaviour
Genetically hardwired behaviour in an organism
Learned behaviour
A learned behaviour is one
that an organism develops
as a result of their
experiences.
What is a habit?
A habit is a repeated behaviour that is triggered by cues in our environment.
Classical conditioning
Learning to associate a neutral stimulus with an involuntary response, by repeatedly pairing the neutral stimulus with something that causes the involuntary response.
Operant conditioning
Learning to associate a
voluntary behaviour with a
consequence. (reward/punishment)
What is a reinforcement?
A reinforcement is any
event that increases the
likelihood that the same
behaviour will occur again.
What is a punishment?
A punishment is any event
that reduces the likelihood
that the behaviour will
occur again.
Positive reinforcement
Adding something desired (presenting a positive stimulus) (e.g., receiving an award for outstanding efforts)
Negative reinforcement
Removing something undesired (removing a negative stimulus) (e.g., the beeping sound in a car stops once the seat belt is used)
Intermittent reinforcement
A reward is delivered
at irregular intervals (not
every time that the
behaviour is performed
Drive-Reduction Theory
Organisms strive for homeostasis, a balanced state.
Over time, we learn which behaviours can reduce
tension (drive reduction) and restore homeostasis.
Learned Helplessness
A negative situation
No control over
No attempts to change
circumstances even
when they have the
control back.