Lecture 03 Understanding the context

Question 1

How is behaviour generated?

Answer 1

Create

Question 2

C for?

Answer 2

Cue, Inattentional blindness, Confirmation bias, External/internal cue, External cues are vital for habit forming

Question 3

External cue

Answer 3

Something in the environment

Question 4

Internal cue

Answer 4

Our minds can drift into thinking about the action on its own

Question 5

R for?

Answer 5

React, Strongly social, Linked by similarity, Shaped by familiarity, Trained by experience (conditioning)

Question 6

System 1

Answer 6

Reactive thinking, Intuitive, blazingly fast, automatic

Question 7

System 2

Answer 7

Deliberative thinking, Conscious, slow, focussed, self-aware

Question 8

(first) E for?

Answer 8

Evaluate, Highlighting benefits, Minimising costs, Downplaying alternatives

Question 9

A for?

Answer 9

Ability, Action plan, Resources, Skills, Belief in success (self-efficacy), AVOID DECISION POINTS

Question 10

T for?

Answer 10

Timing, External/internal urgency, Specificity, Consistency to commitments

Question 11

(second) E for?

Answer 11

Experience, First experiences are intensely relevant. Don’t make the initial learning curve too steep. Make sure the experience is rewarding

Question 12

How to intervene? DECIDE:

Answer 12

Define, Explore, Craft, Implement, Determine, Evaluate

Question 13

Define

Answer 13

What is the outcome?

Question 14

Explore

Answer 14

What is the context? Behavioural map, Diagnosis of the problems

Question 15

Craft

Answer 15

What should the intervention do?

Question 16

Implement

Answer 16

An ethical review, create the product

Question 17

Determine

Answer 17

Is the intervention succesfull

Question 18

Evaluate

Answer 18

How can we improve outcomes

Question 19

Exploring the context

Answer 19

• Understand the user
  and how they feel about
  the outcome and action
• Evaluate the list of
  possible actions and
  select the best one for
  them
• Express the action as a
  series of micro-steps
• Diagnose why the action
  is not occurring already

Question 20

Relevant user properties:

Answer 20

• Previous experience with the target action
• Previous experience with similar products
• Relationship with the product (trust)
• Existing motivation
• Existing obstacles (physical, mental, economic)

Question 21

Stages of change:

Answer 21

Pre-contemplation, Contemplation, Preparation, Action, Maintenance

Question 22

Pre-contemplation

Answer 22

• There is a problem, but
  no awareness of it
• No serious intention to
  change behaviour
• Clearer view of problem
  by outsiders
• Most of the time, others
  encourage ‘doing
  something about it

Question 23

Contemplation

Answer 23

• Aware of problem
• Motivation to do
  something about it
• No commitment yet
  on the action
• Procrastination before
  taking action

Question 24

Preparation

Answer 24

• People have tried to
  change before (without
  success)
• Usually, small tentative
  steps
• Intention to act in the
  short term
• Problem may have been
  reduced, but real
  change has not yet
  occurred

Question 25

Action

Answer 25

• This is where the
  change begins
• Commitment of time
  and energy
• Successful change of
  behaviour or
  environment

Question 26

Maintenance

Answer 26

• A substitute was
  found for the problem
  behavior for at least
  six months
• Consolidate it and try
  not to fall back