Lec 5 Flashcards
Media
Vehicles used to transmit info in acts of communication
Past media
Telegraphs
Present media
Smartphone apps
Individual audience example
Handwritten letter
Mass audience
Books, streaming movies etc.
Trend of media use from 2001 to 2018
Moved more towards the use of internet
Simulmedia
Using multiple forms of media at once
When taken into account for the 2001-2018 study, shows that media usage has been stable
Variations when comparing younger and older ages in media use
TV viewing versus internet use
Younger ages prefer streaming services
People born after 2006 are
Digital natives
Never lived in a world without social media
Impact of media on individuals in society
Defines social problems
Shapes public debates
Defines boundaries between groups
Types of research used to study media
Administrative research
Critical research
Administrative research
Looks at the effects of media messages on individuals’ thoughts, feelings, and behaviours
who says what to whom, and with what effects?
Administrative research is similar to more
Objectivist deviance scholars who use positivist theories
Administrative research
Advertising in the US
US spends the most in the world in advertising (about 281 billion dollars)
Administrative research
Product placement
Can be physical (luxury cars in James Bond movies) or virtual
Administrative research
Does media violence increase aggression
Correlational studies found a small-moderate relationship that is statistically significant
Experimental studies found that people had less empathy, more acceptance of aggression to resolve problems, and an increase in aggressive behaviour
Individual variations are present
Desensitization
Exposure to violence makes people more tolerant of violence
Emotional desensitization
Lower levels of anxiety when watching a violent film
Physiological desensitization
Lower heart rates and blood pressure when watching a violent film
Critical research
The media constructs events, issues, and identities
Intertwined with structures of power in society
Critical research is more similar to
Subjectivist deviance scholars who use interpretive and critical theories
Critical research media framing
Framing is the overall way that an issue is depicted in social media
Affects what we notice about reality
Media framing
Framing ethnic groups
indigenous people
Absent in Canadian news stories, relative to population size
Stereotyped portrayals