Lec 5 Flashcards

1
Q

Media

A

Vehicles used to transmit info in acts of communication

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2
Q

Past media

A

Telegraphs

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3
Q

Present media

A

Smartphone apps

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4
Q

Individual audience example

A

Handwritten letter

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5
Q

Mass audience

A

Books, streaming movies etc.

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6
Q

Trend of media use from 2001 to 2018

A

Moved more towards the use of internet

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7
Q

Simulmedia

A

Using multiple forms of media at once

When taken into account for the 2001-2018 study, shows that media usage has been stable

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8
Q

Variations when comparing younger and older ages in media use

A

TV viewing versus internet use

Younger ages prefer streaming services

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9
Q

People born after 2006 are

A

Digital natives

Never lived in a world without social media

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10
Q

Impact of media on individuals in society

A

Defines social problems

Shapes public debates

Defines boundaries between groups

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11
Q

Types of research used to study media

A

Administrative research

Critical research

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12
Q

Administrative research

A

Looks at the effects of media messages on individuals’ thoughts, feelings, and behaviours

who says what to whom, and with what effects?

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13
Q

Administrative research is similar to more

A

Objectivist deviance scholars who use positivist theories

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14
Q
A
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15
Q

Administrative research

Advertising in the US

A

US spends the most in the world in advertising (about 281 billion dollars)

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16
Q

Administrative research

Product placement

A

Can be physical (luxury cars in James Bond movies) or virtual

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17
Q

Administrative research

Does media violence increase aggression

A

Correlational studies found a small-moderate relationship that is statistically significant

Experimental studies found that people had less empathy, more acceptance of aggression to resolve problems, and an increase in aggressive behaviour

Individual variations are present

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18
Q

Desensitization

A

Exposure to violence makes people more tolerant of violence

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19
Q

Emotional desensitization

A

Lower levels of anxiety when watching a violent film

20
Q

Physiological desensitization

A

Lower heart rates and blood pressure when watching a violent film

21
Q

Critical research

A

The media constructs events, issues, and identities

Intertwined with structures of power in society

22
Q

Critical research is more similar to

A

Subjectivist deviance scholars who use interpretive and critical theories

23
Q

Critical research media framing

A

Framing is the overall way that an issue is depicted in social media

Affects what we notice about reality

24
Q

Media framing

Framing ethnic groups

indigenous people

A

Absent in Canadian news stories, relative to population size

Stereotyped portrayals

25
Implications of framing Micro level
Understandings of self
26
Implications of framing macro level
Hegemony (one group having control over another), acceptance of stereotypes, social policies
27
Critical research Trends in media ownership
Convergence Conglomeration Concentration
28
29
30
Convergence
Individual companies own multiple forms of media
31
Conglomeration
Companies merge or buy out others, creating a larger company
32
Concentration
A small number of companies control most media products
33
Largest media corporations in the world
8 of the 10 largest are American 21st century fox was bought up by Disney, which further increased the ownership of major media corporations
34
The media-deviance nexus states
Media as a cause of deviance Media constructs deviance and normality Media as a tool for deviance Media as a site of the deviance dance Deviantization of forms of media
35
The media as a cause of deviance
As seen in administrative approaches to media studies
36
The media as a cause of deviance advertising example
Effects of alcohol ads with party-like scenes on underage drinking
37
The media as a cause of deviance media violence example
Increased aggression
38
The media constructs deviance and normality
Critical approaches to media studies
39
The media constructs deviance and normality examples
Framing of ethnic groups Media portrayals of youth crime
40
Using media for deviance example
Cyberdeviance
41
Cyberdeviance
Deviant acts that are committed using computer technology Includes cybercrime and digital piracy
42
Cybercrime
Hacking, hacktivism, phishing, cyberterrorism, cyber warfare
43
Digital piracy
A microdeviation
44
The media and the deviance dance
Differing points of view, debates, and resistance Media being used as a site of debate as well as a tool to socially control deviance (ie. exposing children exploitation) Also used as a tool for resistance
45
Media being used as a tool for resistance examples
Supporting decolonization (framing issues from Indigenous Peoples' perspectives) Journalists for Human Rights Importance of social media for marginalized social groups
46
Deviantizing the media example
Parental restrictions on children's media use Government censorship of media
47
Deviantizing the media example Efforts of moral entrepreneurs regarding youth media
Concerns about effects of media on youth behaviours Deviantization of media associated with "troublesome" groups of youth