Leadership and Social influence Flashcards
Conformity
-no explicit requirement is made to do a task but peer influence and need for acceptance drives one to do the task
Obedience
-refers to condition where the individual is explicitly asked to do a task and the instruction comes from an authority
Who conforms?
-people of lower intelligence
-poorer ego strength
-poor leadership abilities
-inferiority feeling
Men conform less than women
Sherif
- used Phi phenomenon to study conformity
- individuals initially provided their own responses when asked about the distance moved by the light but when in a group they modified their answers and group norms emerged
Asch
- the size of group majority up to 3-5 people influences conformity
- a much larger majority did not influence individual decisions
- giving opinions privately reduced conformity
- the more consistent the majority was, the more the conformity of the rest
Factors increasing obedience
- authority figure providing instructions
- administering by proxy
- relieving the subject from responsibility for actions
- achieving ‘agentic’ state
- authoritarian personality of subjects obey more
Factors reducing obedience
- proximity to shocked victim
- remoteness of authority
- peer rebellion against instructions
- increased sense of responsibility for the plight of the victim
Milgram’s experiments on obedience
- subjects were asked to administer electric shocks to victims kept in a different room
- the sham victim would make crying sounds in pain on increasing the dose of electricity
- the subjects continued to deliver the shocks
Risky shift
-the group can make more risky decisions that what an individual can
Group polarisation
-group discussion process can polarize a group in the direction that most individuals were heading already
Groupthink
- during extreme decisions, the desire to agree with other members of a group can override rational judgement applicable to individual decision making
Normative influence
-people have to not appear odd or ‘stand out’ so they agree with others
Informational influence
-having more information after group discussion can facilitate decision making
Social identity
- a group norm is established soon after a group is formed. This creates a social identity and pressure to conform to maintain the belongingness
Robert Bales
- made observations around small group communication in the early 1950s
- in small groups, discussion initially tended to shift back and frorth quickly between a task and its relevance to group members
- this helped balance task completion and group cohesion
- later a linear phase emerged going towards a decision
- the most talkative member spoke for 40-50% of the time and the second 23-30% of the time, dominating the conversation to the detriment of others