LAUNCH

Question 1

What does a SMALL SCALE LAUNCH suggest?

Answer 1

That marketing strategies need to be adjusted but some may only be launched in specific regions.

Question 2

What does a FIULL SCALE NATIONAL LAUNCH entail?

Answer 2

• Careful monitoring
• Checking of sales figures throughout
• Info is fed back to the manufacturer so appropriate action can be taken
• Too late to make major changes though