CONCEPT SCREENING

Question 1

What is CONCEPT SCREENING?

Answer 1

The process that moves through along from initial ideas to actual development

• Some ideas are rejected
• Some ideas are taken forward and DESIGN SPECIFICATION is curated

Question 2

What is a DESIGN SPECIFICATION?

Answer 2

• List of criteria that initial DESIGN IDEAS are evaluated against
• Criteria will then be categorised into ESSENTIAL & DESIRABLE

Question 3

What might a DESIGN SPECIFICATION include?

Answer 3

• TYPE of product
• APPEAL to a particular group
• STORAGE conditions required
  All ideas should meet the DESIGN BRIEF and should end up with one or two ideas to take to the next stage