lab and field experiments Flashcards
field experiment
experiment conducted outside a laboratory, a natural environment. IV manipulated, measuring DV.
participants usually not aware they’re participating, more natural
strength
participants not likely to be aware behaviour being studied so more natural and participants may be more relaxed
limitation
ethical issues - if they don’t know they’re being studies it’s difficult to debrief them
more difficult to cont ok extraneous variables
laboratory experiment
carried out in controlled setting, participants aware being studies,
strength
high internal validity as it’s controlled
limitation
participants usually aware behaviour being studies. reducing realness
low ecological validity, participants may be uncomfortable in unknown environment, won’t behave as they normally would