laayt

Question 1

A touch point

Answer 1

is a method of interaction with the customer, such as a telephone, email, customer service desk, conventional mail, facebook, twitter, website etc.

Question 2

Operating system software

Answer 2

software that manages the resources of the computer

Question 3

Churn rate

Answer 3

measurement of number of customers who stop using or purchasing products or services from a company.

Question 4

Web beacons

Answer 4

tiny software programs that keep a record of users online click streams.

Question 5

Cookies

Answer 5

small text files deposited on a computers hard drive when a user visits a website. Website can customize its content for each visitors interest.

Question 6

Opt- out model

Answer 6

permits the collection of personal information until the consumer specifically requests the data not to be collected

Question 7

Opt- in model

Answer 7

a business is prohibited from collecting any personal information unless the consumer specifically takes action to approve information collection and use.

Question 8

BI= business intelligence

Answer 8

the promise to deliver correct nearly real time information to decision makers and analytic tools help them quickly understanding the information and take action.

Question 9

Intellectual property

Answer 9

tangible and intangible products of the mind created by individuals or corporations

Question 10

RFID

Answer 10

Radio frequency identification, system provides a powerful technology for tracking the movement of goods throughout the supply chain.

Question 11

NFC

Answer 11

Short range wireless connectivity standard that used electromagnetic radio fields to enable 2 compatible devices to exchange data when brought within a few centimetres of each other.

Question 12

WSN

Answer 12

Wireless sensor networks, networks of interconnected wireless that are embedded in the physical environment to prove measurement of many points over larger spaces.

Question 13

Enterprise applications

Answer 13

Involve complex pieces of software that are very expensive to purchase and implement high switching costs

Question 14

Encryption

Answer 14

Process of transforming plain text into cipher text that cannot be read by anyone other than sender and intended receiver. Symmetric: both sender and receiver same key. Public: more secure, it uses two keys, one shared, one private