La Publicite Flashcards

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1
Q

Haut/bas de gamme

A

Top-of-the line

Bottom of The range

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2
Q

Lancer un produit

A

To launch

To market a product

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3
Q

La publicité (activité)

Une publicité

A

Advertising

An ad/advert/advertisement

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4
Q

Pub tele

A

A commercial

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5
Q

Placer une pub

Faire passer

A

To insert an ad

To place an ad

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6
Q

Enseigne publicitaire

A

A sign

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7
Q

Affiche

A

A poster

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8
Q

Panneau d’affichage

A

A billboard

Hoarding

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9
Q

Prospectus

A

A leaflet
Handbill
Flyer

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10
Q

Un bandeau (sur internet)

A

A banner

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11
Q

Espace public

A

Advertising space

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12
Q

Un slogan

A

A catch phrase

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13
Q

Publicité (non commerciale)

A

Publicity

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14
Q

Une agence de pub

Les publicitaires

A

Advertising agency

Advertisers

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15
Q

Une ligne de produit

Une gamme de produit

A

A product line

A range of products

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16
Q

Témoignage de satisfaction

A

Product endorsement

To endorce a product

17
Q

Placement de produit

A

Product placement

18
Q

Un échantillon de la population

A

A segment of The population

19
Q

Un public cible

A

A target audience

20
Q

Plaire aux consommateurs

A

To appeal To consumers

21
Q

Inciter les gens à acheter

A

To indice people To consume

22
Q

Stimuler les ventes

A

To boost The sales of The product

23
Q

La marque

A

Brand

24
Q

Une marque déposée

A

A trademark

25
Q

Une part de marché

A

A market share

26
Q

Etre dominant sur un marché

A

To corner a market

27
Q

un achat

A

a purchase

28
Q

un objet de valeur

A

a valuable

29
Q

la grande distribution

A

the retailing sector