L7

Question 1

research problem vs decision problem?

Answer 1

Research problem is about what information is needed.
Decision problem is about what do we do?

Question 2

Exploratory research and its advantages+disadvantages

Answer 2

exploratory research is where data without a specific research hypothesis is researched.
Advantages: flexibility, generating hypotheses, and uncovers unknowns, low cost
Disadvantages: lacks generalizability, subjective results, limited structure, and not confirmatory

Question 3

Confirmatory research and advantages + dis

Answer 3

confirmatory research tests a research hypothesis between an independent variable and dependent variable.
Advantages: structured design, hypothesis testing, and efficiency
Disadvantages: correlation and no causality, self-report(intention-behavior gap), sampling bias, and design

Question 4

what is needed when making a theoretical hypothesis?

Answer 4

1. direction of effect
2. significance

Question 5

what is internal and external validity?

Answer 5

internal validity is on if there is enough evidence to support the hypothesis
external validity is on whether the evidence is generalizablew

Question 6

what limitations are there on internal validity?

Answer 6

partiicpants are not incentivized to respond truthfully, unable to infer causality

Question 7

what limitations are there for external validity?

Answer 7

• sampling bias like self selection. To reduce it, its how you recruit people.
• intention behaviour gap (self report)
• limited context like only one country or brand