L3

Question 1

What are the traits of quantitative research?

Answer 1

1. Can be used for exploration and explanation
2. Tests specific hypotheses
3. Closed-ended questions
4. Aims to generalise

Question 2

what are the traits of qualitative research?

Answer 2

1. used for exploration and description
2. insights on complex, new, and sensistive issues
3. open-ended questions
4. aims to interpret

Question 3

What are the 3 qualitative research techniques for primary data?

Answer 3

1. individual interviews
2. focus groups
3. association technique

Question 4

what are individual interviews and their benefits?

Answer 4

individual interviews and one-on-one, face-to-face interviews. Advantage is it allows interviewer to gain deep insight
Ladder technique can be used where it focuses on 3 elements of attributes, consequences, and values

Question 5

What are focus groups and the trade off and advantages

Answer 5

focus groups consist of larger groups with certain similarities. advantage is it facilitates a discussion and provides new insights.
The tradeoff is between homogeneity, similarity between participants, and informativeness, as small differences can lead to new perspectives but large differences can lead to disruption

Question 6

what consists of good and bad questions?

Answer 6

good questions are open-ended, clear, focused, and encourage detailed responses
bad questions are closed-ended, complex, leading, and vague

Question 7

What are association techniques?

Answer 7

involves indirect form of questioning that asks people to project motivation, feeling, and belief

Question 8

what is the general qualitative data analysis procedure?

Answer 8

1. data collection
2. data analysis
3. data verification

Question 9

look at doc for coding