L6

Question 1

What are the advantages of survey?

Answer 1

1. Easy to implement.
2. cost effective
3. collecting data from large number of respondents
4. flexibility in design
5. broad range of data

Question 2

limits of surveys?

Answer 2

1. Correlational: surveys offer correlational evidence but we cannot establish causality
2. self-report: we rely on self-reported behaviours, yet there may be intention-behavior gap
3. Honesty: respondents may not be honest
4. Sampling bias
5. Design: participants can be influenced by. question wording and format