L6- Advertising

Question 1

Flyers (plural)

also flier

Answer 1

a small sheet of paper that advertises a product or an event and is given to a large number of people:
to hand out flyers for a new club

Question 2

sponsorship

Answer 2

Financial support from a sponsor:
a $50 million sponsorship deal * The project needs to raise ?8 million in sponsorship. * We need to find sponsorship for the expedition.

Question 3

Commercials

Answer 3

an advertisement on the radio or on television:

a commercial break (= a time during or between programmes when advertisements are broadcast)

Question 4

Pop-up ads

Answer 4

that can be brought to the screen quickly while you are working on another document:

Question 5

brochures

/broʊˈʃʊr/

Answer 5

A brochure is a magazine or thin book with pictures that gives you information about a product or service.

Question 6

billboards

Answer 6

a large sign used for advertising

Question 7

banner ads

Answer 7

an advertisement that appears across the top of a web page

Question 8

Telemarketing

Answer 8

the advertising or selling of goods or services by telephone

Question 9

Jingle

Answer 9

a short song or tune that is easy to remember and is used in advertising on radio or television

Question 10

Advertising

Answer 10

The business of persuading people to buy things.

Question 11

Advertisement
Advert
Ad

Answer 11

Refer to printed, audio or film products that are used to sell something.
I saw a funny advertisment on TV.

Question 12

irritating

Answer 12

making you feel annoyed

Question 13

ubiquitous

Answer 13

seeming to be everywhere or in several places at the same time; very common

Question 14

Compelling

Answer 14

that makes you pay attention to it because it is so interesting and exciting:
Her latest book makes compelling reading
that makes you think it is true:
There is no compelling reason to believe him. * compelling evidence

Question 15

Persuasive

Answer 15

able to persuade sb to do or believe sth:

persuasive arguments / evidence * He can be very persuasive. * the persuasive power of advertising

Question 16

Convincing

Answer 16

that makes sb believe that sth is true

a convincing argument / explanation / case * She sounded very convincing to me (= I believed what she said)

Question 17

Repetitive

Answer 17

saying or doing the same thing many times, so that it becomes boring:
Machines can now perform many repetitive tasks in the home.

Question 18

Disappointing

Answer 18

not as good, successful, etc. as you had hoped; making you feel disappointed

Question 19

Distracting

Answer 19

to take sb’s attention away from what they are trying to do:
You’re distracting me from my work. * Don’t talk to her-she’s very easily distracted. * It was another attempt to distract attention from the truth.

Question 20

Infuriating

/ɪnˈfjʊə.ri.eɪ.tɪŋ/

Answer 20

It’s infuriating when people keep spelling your name wrong, isn’t it?
to make sb extremely angry

Question 21

irritating

Answer 21

to make angry or annoyed

After a while her behaviour really began to irritate me.

Question 22

Slick

Answer 22

A slick performance, production, or advertisement is skilful and impressive.
There’s a big difference between an amateur video and a slick Hollywood production.

Question 23

Catchy

Answer 23

(of music or the words of an advertisement) pleasing and easily remembered:
a catchy tune / slogan
a word or phrase that is easy to remember,
used for example by a political party or in advertising to attract people’s attention or to suggest an idea quickly:

Question 24

invasive

Answer 24

You use invasive to describe something undesirable that spreads very quickly and that is very difficult to stop from spreading. They found invasive cancer during a routine examination.

Question 25

Disturbing

Answer 25

making you feel anxious and upset or shocked:
a disturbing piece of news
disturbingly adverb

Question 26

unavoidable

Answer 26

impossible to avoid or prevent:

unavoidable delays

Question 27

Plaster with sth

Answer 27

The walls are plastered with flyers for new brands and events.

Informal- to cover a surface or an object with something completely.

She had plastered her bedroom walls with photos of pop stars.

Question 28

rebate

Answer 28

an amount of money which is returned to you, especially by the government,

Question 29

prevalence

Answer 29

existing very commonly or happening frequently:
These diseases are more prevalent among young children.
the prevalence of smoking amongst teenagers
With the prevalence of social media …

Question 30

prevalence

Answer 30

existing very commonly or happening frequently:
These diseases are more prevalent among young children.
the prevalence of smoking amongst teenagers

Question 31

pressurise

Answer 31

to persuade someone to do something by making them feel it is their duty to do it
Everyone is being pressurized to vote.
He was pressurised into signing the agreement.

Question 32

reassure

Answer 32

~ sb (about sth) to say or do sth that makes sb less frightened or worried:
They tried to reassure her, but she still felt anxious.
He smiled at me in a reassuring way.

Question 33

ploy

Answer 33

something that is done or said in order to get an advantage, often dishonestly:
There are various ploys we can use if necessary.
[+ to infinitive] He only said he had a meeting as a ploy to get her to leave.

Question 34

branding

Answer 34

The branding of a product is the presentation of it to the public in a way that makes it easy for people to recognize or identify. (BUSINESS)
Local companies find the sites and build the theme parks, while we will look after the branding.
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