L6- Advertising Flashcards
Flyers (plural)
also flier
a small sheet of paper that advertises a product or an event and is given to a large number of people:
to hand out flyers for a new club
sponsorship
Financial support from a sponsor:
a $50 million sponsorship deal * The project needs to raise ?8 million in sponsorship. * We need to find sponsorship for the expedition.
Commercials
an advertisement on the radio or on television:
a commercial break (= a time during or between programmes when advertisements are broadcast)
Pop-up ads
that can be brought to the screen quickly while you are working on another document:
brochures
/broʊˈʃʊr/
A brochure is a magazine or thin book with pictures that gives you information about a product or service.
billboards
a large sign used for advertising
banner ads
an advertisement that appears across the top of a web page
Telemarketing
the advertising or selling of goods or services by telephone
Jingle
a short song or tune that is easy to remember and is used in advertising on radio or television
Advertising
The business of persuading people to buy things.
Advertisement
Advert
Ad
Refer to printed, audio or film products that are used to sell something.
I saw a funny advertisment on TV.
irritating
making you feel annoyed
ubiquitous
seeming to be everywhere or in several places at the same time; very common
Compelling
that makes you pay attention to it because it is so interesting and exciting:
Her latest book makes compelling reading
that makes you think it is true:
There is no compelling reason to believe him. * compelling evidence
Persuasive
able to persuade sb to do or believe sth:
persuasive arguments / evidence * He can be very persuasive. * the persuasive power of advertising
Convincing
that makes sb believe that sth is true
a convincing argument / explanation / case * She sounded very convincing to me (= I believed what she said)
Repetitive
saying or doing the same thing many times, so that it becomes boring:
Machines can now perform many repetitive tasks in the home.
Disappointing
not as good, successful, etc. as you had hoped; making you feel disappointed
Distracting
to take sb’s attention away from what they are trying to do:
You’re distracting me from my work. * Don’t talk to her-she’s very easily distracted. * It was another attempt to distract attention from the truth.
Infuriating
/ɪnˈfjʊə.ri.eɪ.tɪŋ/
It’s infuriating when people keep spelling your name wrong, isn’t it?
to make sb extremely angry
irritating
to make angry or annoyed
After a while her behaviour really began to irritate me.
Slick
A slick performance, production, or advertisement is skilful and impressive.
There’s a big difference between an amateur video and a slick Hollywood production.
Catchy
(of music or the words of an advertisement) pleasing and easily remembered:
a catchy tune / slogan
a word or phrase that is easy to remember,
used for example by a political party or in advertising to attract people’s attention or to suggest an idea quickly:
invasive
You use invasive to describe something undesirable that spreads very quickly and that is very difficult to stop from spreading. They found invasive cancer during a routine examination.
Disturbing
making you feel anxious and upset or shocked:
a disturbing piece of news
disturbingly adverb
unavoidable
impossible to avoid or prevent:
unavoidable delays
Plaster with sth
The walls are plastered with flyers for new brands and events.
Informal- to cover a surface or an object with something completely.
She had plastered her bedroom walls with photos of pop stars.
rebate
an amount of money which is returned to you, especially by the government,
prevalence
existing very commonly or happening frequently:
These diseases are more prevalent among young children.
the prevalence of smoking amongst teenagers
With the prevalence of social media …
prevalence
existing very commonly or happening frequently:
These diseases are more prevalent among young children.
the prevalence of smoking amongst teenagers
pressurise
to persuade someone to do something by making them feel it is their duty to do it
Everyone is being pressurized to vote.
He was pressurised into signing the agreement.
reassure
~ sb (about sth) to say or do sth that makes sb less frightened or worried:
They tried to reassure her, but she still felt anxious.
He smiled at me in a reassuring way.
ploy
something that is done or said in order to get an advantage, often dishonestly:
There are various ploys we can use if necessary.
[+ to infinitive] He only said he had a meeting as a ploy to get her to leave.
branding
The branding of a product is the presentation of it to the public in a way that makes it easy for people to recognize or identify. (BUSINESS)
Local companies find the sites and build the theme parks, while we will look after the branding.
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