L4 - qualitative: data collection

Question 1

deciding factors Data collection strategies > 5

Answer 1

recourses, time, complexity, frequency, data analysis

Question 2

devision qualitative research > 2

Answer 2

1. Structured approach > when comparing, large sample, numerical results
2. Semi-structured > exploratory, in-depth

Question 3

Triangulation

Answer 3

use multiple data sources to observe the phenomenon from different angles

Question 4

Primary data

Answer 4

unpublished and directly gathered data

Question 5

Secondary data

Answer 5

previously published data

Question 6

Dramaturgical model

Answer 6

treats individual interview as drama > stage, actor, audience, script, entry, exit. Performance (> affected by eliciting + listening skills)

Question 7

Eliciting skills

Answer 7

using open questions (how, who, what, why, where)

Question 8

Data collection tools > 7

Answer 8

• Participatory methods
• Records and secondary data
• Observation
• Surveys
• Interviews
• Focus groups
• Journals

Question 9

Main qualitative collection tools > 3

Answer 9

Method 1: Interviews > rich data

a. Unstructured > few/no pre-formulated questions, no time-limit
b. Semi-structured > some pre-formulated questions
c. Structured > strict order of pre-formulated questions within time-frame

Method 2: observations

a. Direct observations > time-consuming + costly, make field notes, rich insights into human + social + organization aspects
b. Indirect observations 

Method 3: documents
Emails, blogs, web pages, newspapers, photographs can be as significant as speech in social action
Goal: categorize / investigate / interpret public + private documents
a. Personal > individual letters, diaries, notes, books
b. Private > produced by company for internal purposes: memos, minutes, records
c. Public > produced for public: annual reports, media statements, articles

Question 10

Assess document quality > 4

Answer 10

1. Authenticity > origin? Evidence?
2. Credibility > error and distortion?
3. Representativeness > typical evidence?
4. Meaning > clear and comprehensible?

Question 11

documents +/-

Answer 11

+
some easy access
visible + traceble
cheap

-
some difficult access

Question 12

Interviews are useful if > 3

Answer 12

• Research centers around understanding experiences / opinions / attitudes / values / processes
• Insufficient knowledge to make questionnaire
• Interviewees are more receptive towards interview than other methods