L3 - Groups and Teams 2 Flashcards
How is Conformity defined?
- Conformity can also be simply defined as “yielding to group pressures” (Crutchfield, 1955).
- Conformity is a type of social influence involving a change in belief or behaviour in order to fit in with a group.
What theories are there about Conformity?
- Conformity Experiments (Asch, 1951)
- Electric shock experiments (Milgram, 1963)
What was the Aim of the Conformity Experiments (Asch, 1951)?
Solomon Asch (1951) conducted an experiment to investigate the extent to which social pressure from a majority group could affect a person to conform. - This is reference to Compliance conformity (or group acceptance)
What was the Procedure of the Conformity Experiments (Asch, 1951)?
- Asch used a lab experiment to study conformity, whereby 50 male students from Swarthmore College in the USA participated in a ‘vision test.’ Using a line judgment task, Asch put a naive participant in a room with seven confederates.
- The confederates had agreed in advance what their responses would be when presented with the line task. The real participant did not know this and was led to believe that the other seven participants were also real participants like themselves.
- Each person in the room had to state aloud which comparison line (A, B or C) was most like the target line. The answer was always obvious. The real participant sat at the end of the row and gave his or her answer last.
- There were 18 trials in total, and the confederates gave the wrong answer on 12 trails (called the critical trials). Asch was interested to see if the real participant would conform to the majority view. - Asch’s experiment also had a control condition –> only real participants
What was the Results of the Conformity Experiments (Asch, 1951)?
- On average about 1/3 of the subject conformed
- Over the 12 critical trails about 75% conformed at least once, 25% of participants never conformed
- In the control group less than 1% gave the wrong answer
What was the Conclusion of the Conformity Experiments (Asch, 1951)?
- Normative Social influence –> They didn’t want to stand out/ wanted to be liked even if they believe the answer was wrong
- Informational Influence –> Belief that others are better informed
- Difficult to maintain that you see something when nobody else does
What was the Evaluation of the Conformity Experiments (Asch, 1951)?
- Biased sample –> All male students belonged to the same age group
- High levels of conformity found by Asch were a reflection of American, 1950’s culture
- In the 1950’s America was very conservative, involved in an anti-communist witch-hunt (which became known as McCarthyism) against anyone who was thought to hold sympathetic left-wing views.
- Perrin and Spencer (1980) –> suggested that the Asch effect was a “child of its time” –> they carried out an exact replication of the original experiments and only found that 1/396 trials did an observer join the erroneous majority
- However, a problem with comparing this study to Asch is the use of science and engineering student who might be expecting to be more independent by training when it came to making perceptual judgements
- Finally, there are ethical issues: participants were not protected from psychological stress which may occur if they disagreed with the majority. Evidence that participants in Asch-type situations are highly emotional was obtained by Back et al. (1963)
What was the Aim of the Electric shock experiments (Milgram, 1963)?
- Milgram (1963) was interested in researching how far people would go in obeying an instruction if it involved harming another person.
- Stanley Milgram was interested in how easily ordinary people could be influenced into committing atrocities, for example, Germans in WWII.
What was the Procedure of the Electric Shock Experiments (Milgram, 1963)?
- At the beginning of the experiment there were introduced to another participant, who was a confederate of the experimenter
- They draw straws to determine their roles and the participant was always the teacher
- There was also an ‘experimenter’ dressed in a grey lab coat played by an actor
- They were split into different rooms the learner strapped to a electric chair and the teacher in another with an electric shock generator
- The learner was given a list of word pairs to learn the teacher tests him by saying word and the learner would have to repeat its paired word
- If they were wrong the teacher gave them an electric shock starting at 15v to 350v (dangerous) –> the learner mainly gave wrong answer
- If the teacher didn’t obey, 4 prods were used by the experimenter –> 1. please continue, 2. requires you to continue, 3. essential for you continue, 4. No choice but to continue
What was the Results of the Electric Shock Experiments (Milgram, 1963)?
- 65% (two-thirds) of participants (i.e., teachers) continued to the highest level of 450 volts. All the participants continued to 300 volts.
- Milgram did more than one experiment – he carried out 18 variations of his study. All he did was alter the situation (IV) to see how this affected obedience (DV).
What was the Conclusion of the Electric Shock Experiments (Milgram, 1963)?
- Ordinary people are likely to follow orders given by an authority figure, even to the extent of killing an innocent human being. Obedience to authority is ingrained in us all from the way we are brought up.
- People tend to obey orders from other people if they recognize their authority as morally right and/or legally based. This response to legitimate authority is learned in a variety of situations
- Lead to the creation of Milgram’s Agency Theory
What was Milgram’s Agency Theory?
Milgram (1974) explained the behaviour of his participants by suggesting that people have two states of behaviour when they are in a social situation:
- Autonomous State – people direct their own actions, and they take responsibility for the results of those actions.
- The Agentic State – people allow others to direct their actions and then pass off the responsibility for the consequences to the person giving the orders. In other words, they act as agents for another person’s will.
Milgram suggests that two things must be in place for a person to enter the agentic state:
1- The person giving the orders is perceived as being qualified to direct other people’s behaviour –> they seem legitimate
2- The person being ordered about is able to believe that the authority will accept responsibility for what happens
What was the Evaluation of the Electric Shock Experiments (Milgram, 1963)?
- Sample bias –> all male, elected from newspaper advertisement (certain people read newspapers), Only taken from the New Haven area which was seen as being a representation of a typical American town
- Smith & Bond (1998) –> pointed out the majority of studies have been conducted in industrialised Western culture so we should be cautious before we conclude that a universal trait of social behaviour
- Ethical Issues:
- Deception
- Protection of Participants –>exposed to extremely stressful situation that may have the potential to cause psychological harm there were signs of trembling, sweating, many pleaded to be allowed to stop the experiment (Milgram said that after Debriefing their stress levels decreased)
- People have a Right to Withdrawal but the 4 prods mostly discouraged withdrawals
Why is some conformity good?
- In organisation there needs to be some conformity, so people do work, are more efficient, ease possible social tension between workers, follow proper work rules and procedures
Why can strong teams be a weakness for some organisations?
- It can isolate certain group of people
What are some Problems in Team Decision Making?
- Inadequately considering all alternatives in order to maintain unanimity
- Poor examination of decision objectives
- Failure to properly evaluate the risks of the chosen solution alternative
- Information searches that are insufficient or biased
- Poor communication
- People who haven’t done work are more easily influenced
- Unequal contribution
- Rushing
What is Group Polarisation?
- When a person tends to shift to a more extreme opinion when in a group setting than what his/her original opinion might have been
- Tends to promote the ‘rule of the majority’ leading to disastrous decision making
- Risky Shift –> do something stupid, something you wouldn’t normally do
- Cautious Shift –> group study as an exam deadline is nearing
- This can both occur due to Normative (trying to fit it in) and Information (picking the side who provides more information in its arguments) influences
- A concept linked to negative group polarisation is groupthink
How is Groupthink defined?
- “…is the psychological drive for consensus at any cost that suppresses dissent and appraisal of alternatives in cohesive decision-making groups.” (Janis, 1972)
What is Groupthink (Janis, 1972)?
- Occurs when group member’s motivation for unanimity and agreement (i.e. consensus) overrides their motivation to evaluate carefully the risks and benefits of alternative decisions
- Disagreement is seen as withdrawal of friendship/respect than a useful critical outsight
When does Groupthink occur?
- When “…powerful members of the group…coerce less powerful group members to go along with a decision in public even though they may disagree in private.” (Dyer, 1998)
- Likely to occur in highly cohesive groups where everyone is friendly and respects each other decisions
- On average those with high self esteem had higher levels of groupthink
What are some Positives of Groupthink?
- Cooperation improves
- Harmony exists (no arguing, everyone agrees)
- Less stress – no hurt feelings
- Finish quicker – agree to please everyone
What are some Negatives of Groupthink?
- Low quantity due to rushing
- Wrong decision – agree with each other to please everyone without evaluating alternatives
- Ruin relationships long run –> bad decision –> bad outcome –> blame each other
What are some symptoms of Groupthink?
- Illusion of invulnerability
- Collective rationalization
- Belief in inherent morality
- Stereotyped views of out-groups
- Direct pressure on dissenters
- Self-censorship
- Illusion of unanimity
- Self-appointed mind guards
What is Illusion of Invulnerability as a symptom of Groupthink?
- Everything is going to work out alright cause we are the special group
- Take risks
- Ignore danger
- Overly optimistic
What is Collective Rationalisation as a symptom of Groupthink?
- Explain away and discredit warning contrary to group thoughts
- On the East Coast people couldn’t believe that people would vote for Trump during the US election
What is Belief in Inherent Morality as a symptom of Groupthink?
- Don’t take into consideration ethicality/morality as everyone is doing it