L21 Digital Marketing

Question 1

what are the components of digital marketing

Answer 1

1. social media marketing; using platforms like insta and fb
2. search engine optimisation; website visibility of search engines
3. content marketing; creating content to attract and engage with customers
4. email marketing sending targeted emails to nurture leads and build customer relationships
5. pay per click; paying for ads that appear on search engines or sm platforms
6. affiliate marketing; partnering with other business or influencers to promote your products
7. analytics; using data to track and improve your marketing efforts

Question 2

what is digital marketing

Answer 2

• marketing that leverages tech
• users engage with the firm using their own devices
• there is 2 way communication, everyone is a seder and receiver of messages, com can be 1 to 1, 1 to many and many to many