L18 Sports marketing

Question 1

what is sport marketing

Answer 1

• the specific application of marketing principles and processes to sport products and to the marketing of non-sports products through association with sport
• marketing goods and services pertaining to participation in sports

Question 2

where does sports marketing happen

Answer 2

• of sport; marketing of sport orgs. with sports products
  -in sport; marketing of sports related orgs. with sport related products
• with sport; marketing non-sport related orgs. with non-sport related products

Question 3

describe the sports marketing exchange process

Answer 3

• must be at least 2 parties
• each party must have something of value to offer the other
• there must be communication between the two or more parties

Question 4

what is the marketing orientation of sports marketing

Answer 4

concentrate on understanding the consumer and providing a sports product that meets consumers needs while achieving the orgs. objectives

Question 5

what is the difference between active and passive sports participants

Answer 5

• active are the sports players actively participating
• passive are are the watchers, and spectators of the sport