L15 Measuring marketing performance

Question 1

what is marketing performance monitoring

Answer 1

the ongoing process of tracking marketing activities to ensure they are meeting objectives

Question 2

what are the 4 things you are looking for when market performance monitoring

Answer 2

• what
• when
• where
• who

Question 3

what are the best practices in monitoring marketing performance

Answer 3

• focus on key metrics; ensure that you’re tracking metrics that directly align with business goals
• use consistent comparisons; maintain consistency in data collection tools to ensure accurate comparisons
• regular monitoring; set up automated reports and dashboards to keep track of performance frequently