L16 Marketing strategy Flashcards
1
Q
what are the 3 levels of strategy
A
- corporate
- business unit
- functional
2
Q
what are core values
A
3
Q
what is a mission
A
4
Q
what is organisational culture
A
5
Q
what are goals
A
6
Q
what are the 3 steps of the planning phase of the strategic marketing process
A
7
Q
what are the components of the implementation phase of the strategic marketing process
A
