L20 - Self as Group Member Flashcards
social identity approach, why do we identify with groups? factors determining identification with a group, how to reduce inter-group hostility?
What is the social identity approach?
people derive a portion of their self-concept from their perceived membership in social groups
- personal identities: self-aspects that make a person unique
- social identities: self-aspects based on group membership
– the more a person values a group, the more strongly they identify with it
examples
- personal identities
– extroverted
– likes dancing
– interested in history
- social identities
– ethnicity
– gender
– race
– profession
What are the cognitive processes in social identity formation?
-
social categorization: poeple automatically categorize themselves and others into social groups
– e.g., race, ethnicity, gender -
Social identification: once people categorize themselves as part of a group, they adopt the identity of that group
– self-stereotyping: a person adopts the values and norms of the group
– creates an emotional bond with other in-group members -
Social comparison: people make comparisons between groups and do so in a way that tends to be favourable to their in-group which leads to preferential treatment of in-group members
– in-group favouritism and outgroup bias
Describe Tajfel et al.’s minimal group paradigm study (1970).
Ps are randomly and anonymously assigned to one of two groups on the basis of trivial criteria
- e.g., coin toss, preference for paintings
in a subsequent resource allocation task, Ps tend to allocate more resources to in-group members than out-group members
suggests that:
- people readily identify with a social group
- group categorization, even if based on meaningless criteria, tends to trigger in-group favouritism
Explain how identity salience depends on context
the extent to which personal vs. social identities are salient depends on the social context
- personal identity is more salient when interacting with in-group members
- Social identity/in-group identity is more salient when interacting with out-group members, especially in an inter-group context
– leads people to think and behave in ways that are consistent with the norms of their in-group
What is outgroup homogeneity effect?
people tend to perceive out-group members as more similar to each other and in-group members as more diverse
explained by the context shifts in the salience of people’s identities
- people tend to behave more similarly to their in-group in intergroup contexts
- the other group perceives this similarity in behaviour and concludes that the rival group members are all similar to each other
Why do we identify with groups?
-
Evolutionary perspective:
– in our evolutionary past, humans were in competition for resources so it was useful to form groups to increase safety and secure resources
– im plies that in-group favouritism is a result of competition between groups for resources -
Self-enhancement
– individuals gain personal self-esteem from associating with a successful/positive group
– leads to:
– elevating the in-group over the out-group by focusing on positive qualities and achievements of the in-group
– devalue positive qualities and achievements of an out-group -
Uncertainty reduction
– individuals seek to gain certainty about themselves and the world
– identifying with a group accomplishes this goal by prescribing group norms and offering a framework for how one should be and how to understand others
Describe Cialdini et al.’s study on basking in reflected glory (1976).
Method: field study on several American university campuses
- recorded what clothing students were wearing the Monday after a big football match played against a rival university
- asked students’ opinion about their team’s performance
Results
- students were more likely to wear clothing associated with their university if their university team won the football match
- more likely to use first person pronouns (“we”) if the team won and more likley to use third person pronouns (“they”) if the team lost
to maintain a strong self-esteem, people tend to closely associate themselves with a group when it is successful and establish distance from a group when it fails
What are the implications for status improvement?
motivation to establish a positive social identity is at the root of intergroup conflict
high-status group members are motivated to maintain status quo
lower-status group members are motivated to improve their status and how they accomplish this depends on the permeability of group boundaries
- i.e., to what extent it is possible to change groups
What is possible if group boundaries are permeable?
Individual mobility: lower-status group members seek to individually transfer into the high-status group
- i.e., individual will focus more on their personal identity and accomplishments and distance themselves from their group membership
What happens if group boundaries are impermeable?
impermeability of group boundaries results in strong identification with the group
-
social creativity: lower-status group members will modify their perception of their in-group’s standing
– use alternative dimensions of comparison in order to emphasize the positivity of the in-group (e.g. low SES group place value on creativity and kindness rather than money and power)
– downward comparison with a different out-group in order to make the current standing of the in-group appear more positive - Social competition: lower-status group members band together and advocate for reducing the status difference between groups
What is tokenism?
when a high-status group takes in an individual member from a lower-status group
fosters idea that group boundaries are permeable
- positive if meant to foster inclusiveness
- negative if used by higher-status group to maintain its status and avoid criticism
What is the self-concept of tokens?
being a token leads to heightened awareness of how one is different from the group they’ve been accepted into
- consistent with distinctiveness theory
creates added performance pressure and can have cognitive consequences
Describe Lord & Saenz’s study on the cognitive consequences of being a token (1985).
how does being a token influence cognitive processing?
method:
- led to believe that they were sharing their opinions on everyday topics with three other students via video (actually videotaped confederates)
– videotaped confederates ensures that any observed effects are due to the experimental manipulation and not as a result of the P being treated differently
- Experimental manipulation:
– token: other students are all of the opposite gender as the P
– non-token: other students are all the same gender as the P
- tested memory for this interaction
– received a list of opinions and had to identify whose opinion belonged to whom
results:
- tokens had poorer memory for the interaction than non-tokens
– remembered fewer of the opinions that they had expressed and fewer of the opinions that others had expressed
What are implications of the cognitive consequences of tokenism?
tokens’ heightened awareness of distinctiveness from others may shift attention to self-presentation concerns and away from the task at hand leading to disrupted cognitive processing
- impairments to cognitive processing shown in the absence of differential treatment
implications for organizations:
- increasing the number of minority members in an organization should reduce their self-consciousness, decrease pressure, and improve cognitive processes
What is prototypicality?
prototype: in-group’s central characteristics, values, and norms for behaviour
prototypical members: people that are most representative of in-group prototype
- tend to have more social influence and serve as a guide for normative behaviour
peripheral members: fringe group members, less typical of the in-group
- tend to have less social influence