KK2: Four drives theory ( Lawrence and Nohria) Flashcards
The Four Drive Theory
is a motivational theory
that suggests that people
strive to balance four
fundamental desires
The drive to acquire
is the desire to achieve rewards
and high status
Financial rewards
are
monetary payments given
to employees to recognise
their high performance.
Non-financial rewards
are non-monetary benefits
given to employees to
recognise their high
performance
The drive to bond
is the desire to participate in
social interactions and feel
a sense of belonging.
The drive to learn
is the desire to gain knowledge,
skills, and experience.
The drive to defend
is the desire to protect personal
security as well as the
values of the business.
Workplace strategies: Acquire
Financial and nonfinancial rewards.
Workplace strategies: Bond
- introducing recreational team bonding activities, such as sports days.
- encouraging group work instead of tasks to be done by a single person.
- celebrating employee milestones and birthdays.
- holding social events that employees can regularly attend and participate in.
Workplace strategies: Learn
.facilitating internal and external work-related training courses.
* adopting a mentoring system between junior and senior employees.
* regularly rotating the types of tasks assigned to employees.
* sponsoring employees to pursue further education and qualifications.
* assigning challenging work tasks to employees to broaden their range of skills.
Workplace strategies: Defend
. developing a vision that employees agree with.
* implementing policies using employee input.
* ensuring that managers represent business values.
* building trust by supporting and collaborating with employees.
* facilitating transparent communication between managers and employees.
* Implement job contracts so that employees understand their work responsibilities
and requirements.
Advantages: Business
The model provides a simple
approach for motivating
employees and is easy for
managers to implement.
* All four drives can be attained
simultaneously, and are not
restricted to sequential orders,
therefore increasing motivation
efficiently for the business.
Advantages: Employee
The four drives act as a means
to motivate employees and can
allow them to feel more engaged
in their work.
Advantages: Money
Satisfying drives can improve
employee performance
and business productivity
and therefore increase
business profits.
Disadvantages: Business
Managers may find it difficult
to manage four drives
simultaneously