Key info

Question 1

conformity: types and explanations

Answer 1

• internalisation, identificntion, complicance (Kelman 1958)

- ISI and NSI (Deutsch and gerard 1955)

Question 2

Conformity: Asch’s research

Answer 2

• Asch (1951 and 1955)
• standard and comparison lines
• variations (group size, unanimity, task difficulty)

Question 3

conformity to social roles: Zimbardo’s research

Answer 3

• zimbardo and Haney et al (1973)

- Stanford prison experiment

Question 4

obedience: Milgram’s research

Answer 4

• Milgram (1963)

- electric shocks on student

Question 5

obedience: situational variables

Answer 5

• milgram

- variables (proximity, location, uniform)

Question 6

obedience: social-psychological factors

Answer 6

• Milgram
• Agentic state (autonomous state, binding factors)
• the legitimacy of authority (destructive authority)

Question 7

obedience: dispositional explanations

Answer 7

• adorno et al (1950) -study
• authoritarian personality
• authoritarian characteristics and origins

Question 8

resistance to social influence

Answer 8

• social support (conformity and obedience)

- locus of control (rotter 66, continuum, resistance)

Question 9

minority influence

Answer 9

• Moscovici (blue slide, green slide)
• consistency (synchronic and diachronic consistency_
• commitment (augmentation principle)
• flexibility (Nemeth 1986)
• the process of change (snowball effect)

Question 10

social influence and social change

Answer 10

• social change/ role of minority influence (drawing attention, consistency, deeper processing, augmentation principle, snowball effect, social cryptomnesia)
• lessons from conformity research
• lessons from obedience research